CONSUMER PREFERENCES MODEL IN OFFLINE AND ONLINE SHOPPING BEHAVIOUR ON RETAIL BUSINESS

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UEU » Scientific Articles » Manajemen
Posted by [email protected] at 04/09/2018 14:10:00 • 481 Views

CONSUMER PREFERENCES MODEL IN OFFLINE AND ONLINE SHOPPING BEHAVIOUR ON RETAIL BUSINESS

Created by :
R.A.Nurlinda, SE, MM ( 0324047005� )
Dr. Eka Bertuah, SE, MM Ir. Ritta Setiyati. MM

Subject:	PELANGGAN PERILAKU MEREK
Alt. Subject :	CONSUMER BEHAVIOR
Keyword:	Consumer Preferences Shopping Behaviour Retail mix Brand image

Description:

How do the factors of retail mix and brand image influence consumer preference? How do they affect offline and online shopping behaviour? We survey 300 respondents and, through discriminatory analysis, find the two most important variables both online and offline.

Date Create	:	04/09/2018
Type	:	Text
Format	:	pdf
Language	:	Indonesian
Identifier	:	UEU-Article-5_0048
Collection ID	:	5_0048

Source :
ARTIKEL ILMIAH

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2018 Perpustakaan Universitas Esa Unggul

Publication URL :
https://digilib.esaunggul.ac.id/consumer-preferences-model-in-offline-and-online-shopping-behaviour-on-retail-business-11278.html

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