E-MARKETING STRATEGIES MSMES IN INDONESIA

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UEU » Journal » Magister Manajemen
Posted by [email protected] at 27/03/2017 18:44:16 • 592 Views

E-MARKETING STRATEGIES MSMES IN INDONESIA

Created by :
Dihin Septyanto ( dihin.septyanto@esaunggul,ac.id )

Subject:	PEMASARAN ONLINE BISNIS
Alt. Subject :	ELECTRONIC MARKETING BUSINESS
Keyword:	e-Marketing strategy MSMEs marketing survey object analysis development

Description:

E-Marketing strategy in MSME�s in Indonesia the desire of Small Medium Enterprise. The Internet development improve the way of doing business from traditional to electronic, no denying that the economic activity leading to the marketing of electronic. MSMEs are the spearhead of Indonesian entrepreneurs need some improvement, especially in strategic planning, marketing and e-marketing. The research methodology used is : situation analysis, marketing survey, and e-marketing strategy planning. Results of the research is to produce a design strategy e-marketing MSMEs in Indonesia, and the sustainability of this research is to build a portal e-marketing MSMEs with waterfall model and Object Analysis Development and further to facilitate MSMEs in increasing sales and eventually can strengthen the macro economy in Indonesia as a whole.

Contributor	:	Ignatius Joko Dewanto
Date Create	:	27/03/2017
Type	:	Text
Format	:	pdf
Language	:	Indonesian
Identifier	:	UEU-Journal-11_IJABER141416_DS
Collection ID	:	11_IJABER141416_DS

Source :
IJABER, Vol. 14, No. 14 (2016): 1129-1137

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2017 Perpustakaan Esa Unggul

Publication URL :
https://digilib.esaunggul.ac.id/emarketing-strategies-msmes-in-indonesia-8759.html

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