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UEU » Undergraduate Theses » Public Relation
Posted by [email protected] at 12/10/2018 14:26:33 • 305 Views
STRATEGI NEGOSIASI PUBLIC RELATIONS
PT. LIFTINDO PRIMA PERKASA TERHADAP KLIEN
(PERUSAHAAN BUMN)Created by :
DANAR ISWARA SJAHLI ( 200552130 )
| Subject: | UPAYA
BANDING
KLIEN | | Alt. Subject : | EFFORTS
APPEALS
CLIENTS | | Keyword: | strategi
negosiasi
public relations |
Description:
Penelitian ini bertujuan untuk mengetahui strategi Public Relations PT. Liftindo Prima Perkasa terhadap klien, terutama perusahaan BUMN. PR sebagai salah satu front liner dari perusahaan, mempunyai peran yang sangat penting dalam proses negosiasi.
Tipe penelitian yang digunakan adalah studi kasus dengan pendekatan kualitatif. Teknik pengumpulan data dilakukan dengan cara wawancara mendalam (indepth interview).
Hasil yang didapatkan dari peneliti diantaranya memberikan gambaran peranan PR sebagai negosiator terhadap klien dalam melakukan strategi negosiasi, baik dengan win-win, win-lose, lose-lose atau dengan lose-win, sehingga dapat mencapai tujuan akhir yaitu kata sepakat.
Dari penelitian ini dapat ditarik sebuah kesimpulan bahwa peranan PR sangat penting bagi perusahaan dalam menentukan arah dan tujuan negosiasi serta strategi negosiasi yang ingin dilakukan.
| Date Create | : | 12/10/2018 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-200552130 | | Collection ID | : | 200552130 |
Source :
Undergraduate Theses of Public Relation
Relation Collection:
Fakultas Ilmu Komunikasi
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@perpustakaan Universitas Esa Unggul 2018
Publication URL :
https://digilib.esaunggul.ac.id/strategi-negosiasi-public-relationspt-liftindo-prima-perkasa-terhadap-klienperusahaan-bumn-11493.html
[ Free Download - Free for All ]
 UEU-Undergraduate-11493-1. COVER.Image.Marked.pdf - 519 KB- UEU-Undergraduate-11493-2. SURAT PERNYATAAN.Image.Marked.pdf - 3020 KB
- UEU-Undergraduate-11493-3. LEMBAR PERSETUJUAN.Image.Marked.pdf - 2355 KB
- UEU-Undergraduate-11493-4. LEMBAR PENGESAHAN.Image.Marked.pdf - 2062 KB
- UEU-Undergraduate-11493-5. ABSTRAK.Image.Marked.pdf - 617 KB
- UEU-Undergraduate-11493-6. KATA PENGANTAR.Image.Marked.pdf - 629 KB
- UEU-Undergraduate-11493-7. DAFTAR ISI.Image.Marked.pdf - 536 KB
- UEU-Undergraduate-11493-8. DAFTAR PUSTAKA.Image.Marked.pdf - 150 KB
- UEU-Undergraduate-11493-9. LAMPIRAN COMPANY PROFILE PT. LIFTINDO PRIMA PERKASA.Image.Marked.pdf - 3073 KB
- UEU-Undergraduate-11493-10. LAMPIRAN PRESENTATION BUSINESS PT. LIFTINDO PRIMA PERKASA.Image.Marked.pdf - 7090 KB
- UEU-Undergraduate-11493-12. Wawancara Key Informan.Image.Marked.pdf - 647 KB
[ FullText Content - Please, register first ]
1. UEU-Undergraduate-11493-BAB2.Image.Marked.pdf - 880 KB
2. UEU-Undergraduate-11493-BAB3.Image.Marked.pdf - 680 KB
3. UEU-Undergraduate-11493-BAB4.Image.Marked.pdf - 864 KB
4. UEU-Undergraduate-11493-BAB5.Image.Marked.pdf - 306 KB
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