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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 17/01/2018 16:46:08 • 726 Views
PENGARUH BAURAN PEMASARAN TERHADAP
KEPUTUSAN PEMBELIAN AIR MINUM DALAM KEMASAN MEREK ADES (STUDI KASUS DI WILAYAH KEBON JERUK, JAKARTA BARAT)Created by :
TITIK JUMINI ( 201311008 )
| Subject: | PEMASARAN
PEMBELIAN
MINUMAN | | Alt. Subject : | MARKETING
PURCHASE
DRINKS | | Keyword: | produk
harga
promosi
tempat
keputusan pembelian |
Description:
Penelitian ini bertujuan untuk mengetahui pengaruh bauran pemasaran
yang terdiri dari produk, harga, promosi, dan tempat atau distribusi terhadap
keputusan pembelian konsumen. Adapun teknik analisa yang digunakan adalah
regresi linier berganda. Sampel yang diambil sebanyak 100 orang responden yakni
konsumen yang membeli dan mengkonsumsi AMDK Ades. Penentuan sampel
dengan teknik purposive sampling.
Berdasarkan hasil penelitian dapat disimpulkan bahwa (a) Produk tidak
berpengaruh terhadap keputusan pembelian AMDK Ades di wilayah Kebon Jeruk,
Jakarta Barat (b ) Harga berpengaruh terhadap keputusan pembelian AMDK Ades
di wilayah Kebon Jeruk, Jakarta Barat (c) Promosi berpengaruh terhadap
keputusan pembelian AMDK Ades di wilayah Kebon Jeruk, Jakarta Barat (d)
Distribusi berpengaruh terhadap keputusan pembelian AMDK Ades di wilayah
Kebon Jeruk, Jakarta Barat (e) Produk, Harga, Promosi dan Distribusi
berpengaruh secara simultan terhadap keputusan pembelian AMDK Ades di
wilayah Kebon Jeruk, Jakarta Barat.
| Date Create | : | 17/01/2018 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-201311008 | | Collection ID | : | 201311008 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@perpustakaan Universitas Esa Unggul 2018
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-bauran-pemasaran-terhadapkeputusan-pembelian-air-minum-dalam-kemasan-merek-ades-studi-kasus-di-wilayah-kebon-jeruk-jakarta-barat-9639.html
[ Free Download - Free for All ]
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- UEU-Undergraduate-9639-abstrak.Image.Marked.pdf - 230 KB
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- UEU-Undergraduate-9639-daftar tabel.Image.Marked.pdf - 197 KB
- UEU-Undergraduate-9639-daftar lampiran.Image.Marked.pdf - 197 KB
- UEU-Undergraduate-9639-daftar pustaka.Image.Marked.pdf - 1612 KB
- UEU-Undergraduate-9639-lampiran.Image.Marked.pdf - 2236 KB
- UEU-Undergraduate-9639-bab1.Image.Marked.pdf - 533 KB
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1. UEU-Undergraduate-9639-bab2.Image.Marked.pdf - 577 KB
2. UEU-Undergraduate-9639-bab3.Image.Marked.pdf - 477 KB
3. UEU-Undergraduate-9639-bab4.Image.Marked.pdf - 1759 KB
4. UEU-Undergraduate-9639-bab5.Image.Marked.pdf - 1495 KB
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