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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 17/05/2018 14:59:58  •  452 Views


PENGARUH KUALITAS PRODUK, PROMOSI DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PASTA GIGI PEPSODENT

Created by :
STEVY GABRILA AMANDA CHANDRA ( 201311104 )



SubjectPRODUK
PELANGGAN
DAYA TERIMA
Alt. Subject PRODUCTS
CUSTOMER
POWER ACCEPT
Keywordkualitas produk
promosi citra merek
keputusan pembelian

Description:

Penelitian ini bertujuan untuk mengetahui pengaruh antara Pengaruh kualitas produk, promosi dan citra merek terhadap keputusan pembelian menggunakan pasta gigi Pepsodent wilayah Grogol Jakarta Barat. Kualitas produk, promosi dan citra merek menjadi variabel independen sedangkan keputusan pembelian menjadi variabel dependen. Jumlah sampel yang digunakan dalam penelitian ini sebanyak 100 responden. Responden penelitian ini adalah yang membeli dan menggunakan pasta gigi Pepsodent. Metode analisis yang digunakan dalam penelitian ini adalah regresi linier berganda. Dengan variabel kualitas produk (x₁) promosi (x₂) dan citra merek (x₃) dan keputusan pembelin (y) dan di hitung menggunakan uji t dan uji f. Hasil penelitian menunjukan bahwa secara simultan Kualitas produk, promosi dan citra merek berpengaruh tehadap keputusan pembelian pasta gigi Pepsodent wilayah Grogol Jakarta Barat. Secara parsial Kualitas Produk tidak berperngaruh terhadap keputusan pembelian pasta gigi Pepsodent wilayah Grogol Jakarta Barat. Citra Merek dan Word of Mouth berpengaruh tehadap Keputusan Pembelian pasta gigi Pepsodent wilayah Grogol Jakarta Barat.

Date Create:17/05/2018
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-201311104
Collection ID:201311104


Source :
Undergraduate Theses of Management

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@perpustakaan Universitas Esa Unggul 2018


Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-kualitas-produk-promosi-dan-citra-merek-terhadap-keputusan-pembelian-pasta-gigi-pepsodent-10551.html




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  1.  UEU-Undergraduate-10551-COVER.Image.Marked.pdf - 161 KB
  2.  UEU-Undergraduate-10551-LEMBAR PENGESAHAN.Image.Marked.pdf - 259 KB
  3.  UEU-Undergraduate-10551-LEMBAR PERSETUJUAN.Image.Marked.pdf - 248 KB
  4.  UEU-Undergraduate-10551-KATA PENGANTAR.Image.Marked.pdf - 246 KB
  5.  UEU-Undergraduate-10551-ABSTRAK.Image.Marked.pdf - 205 KB
  6.  UEU-Undergraduate-10551-DAFTAR ISI.Image.Marked.pdf - 177 KB
  7.  UEU-Undergraduate-10551-DAFTAR PUSTAKA.Image.Marked.pdf - 163 KB
  8.  UEU-Undergraduate-10551-LAMPIRAN.Image.Marked.pdf - 1984 KB
  9.  UEU-Undergraduate-10551-BAB I.Image.Marked.pdf - 343 KB

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  1. UEU-Undergraduate-10551-BABII.Image.Marked.pdf - 365 KB
  2. UEU-Undergraduate-10551-BABIII.Image.Marked.pdf - 341 KB
  3. UEU-Undergraduate-10551-BABIV.Image.Marked.pdf - 498 KB
  4. UEU-Undergraduate-10551-BABV.Image.Marked.pdf - 180 KB

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citra , keputusan , keputusan pembelian , kualitas , kualitas produk , merek , pembelian , produk , promosi , promosi citra merek



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