 |
UPT. PERPUSTAKAAN
Universitas Esa Unggul
Kampus Emas UEU - Jakarta Barat
|
|
Phone |
: |
021-5674223, ext 282 |
|
Fax |
: |
|
|
E-mail |
: |
[email protected] |
|
Website |
: |
http://library.esaunggul.ac.id
|
Support (Customer Service) :
|
|
[email protected] |
|
|
Welcome..guys!
|
Have a problem with your access?
Please, contact our technical support below:
|
LIVE SUPPORT
 Astrid Chrisafi
|
! ATTENTION !
To facilitate the activation process, please fill out the member application form correctly and completely
Registration activation of our members will process up to max 24 hours (confirm by email). Please wait patiently
Still Confuse?
Please read our User Guide
|
|
UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 04/06/2018 13:44:19 • 382 Views
PENGARUH KUALITAS LAYANAN DAN KEPERCAYAAN MEREK TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN JNE TOMANGCreated by :
SYARIEF ( 201311157 )
| Subject: | JASA
MEREK
PELANGGAN | | Alt. Subject : | SERVICES
BRANDS
CUSTOMER | | Keyword: | kualitas layanan
kepercayaan merek
kepuasan pelanggan
loyalitas pelanggan |
Description:
Penelitian ini bertujuan untuk mengetahui pengaruh Kualitas Layanan (X1) dan Kepercayaan Merek (X2) terhadap Loyalitas Pelanggan (Y) melalui Kepuasan Loyalitas Pelanggan (Z) pada layanan JNE. Metode penelitian yang digunakan pada pengambilan sampel adalah metode Purposive Sampling dengan jumlah sampel sebanyak 140 responden. Responden penelitian ini adalah pelanggan yang menggunakan layanan JNE di wilayah Tomang. Teknik analisis data yang digunakan dalam penelitian ini adalah Uji Validitas, Uji Reliabilitas, Analisis Jalur (Path Analysis), dan Uji Determinasi. Hasil penelitian menunjukkan bahwa kualitas layanan berpengaruh terhadap kepuasan pelanggan, Kepercayaan Merek berpengaruh terhadap kepuasan pelanggan, kualitas layanan berpengaruh terhadap loyalitas pelanggan, kepercayaan merek berpengaruh terhadap loyalitas pelanggan, dan kepuasan pelanggan berpengaruh terhadap loyalitas pelanggan. Selanjutnya kualitas layanan berpengaruh terhadap loyalitas pelanggan melalui kepuasan pelanggan dan kepercayaan merek berpengaruh terhadap loyalitas pelanggan melalui kepuasan pelanggan.
| Date Create | : | 04/06/2018 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-201311157 | | Collection ID | : | 201311157 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@perpustakaan Universitas Esa Unggul 2018
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-kualitas-layanan-dan-kepercayaan-merek-terhadap-loyalitas-pelanggan-melalui-kepuasan-pelanggan-jne-tomang-10742.html
[ Free Download - Free for All ]
 UEU-Undergraduate-10742-COVER.Image.Marked.pdf - 473 KB- UEU-Undergraduate-10742-LEMBAR PENGESAHAN.Image.Marked.pdf - 327 KB
- UEU-Undergraduate-10742-LEMBAR PERSETUJUAN.Image.Marked.pdf - 329 KB
- UEU-Undergraduate-10742-KATA PENGANTAR .Image.Marked.pdf - 576 KB
- UEU-Undergraduate-10742-ABSTRAK.Image.Marked.pdf - 267 KB
- UEU-Undergraduate-10742-DAFTAR ISI.Image.Marked.pdf - 364 KB
- UEU-Undergraduate-10742-DAFTAR PUSTAKA.Image.Marked.pdf - 381 KB
- UEU-Undergraduate-10742-LAMPIRAN.Image.Marked.pdf - 712 KB
- UEU-Undergraduate-10742-BAB 1.Image.Marked.pdf - 412 KB
[ FullText Content - Please, register first ]
1. UEU-Undergraduate-10742-BAB2.Image.Marked.pdf - 704 KB
2. UEU-Undergraduate-10742-BAB3.Image.Marked.pdf - 821 KB
3. UEU-Undergraduate-10742-BAB4.Image.Marked.pdf - 772 KB
4. UEU-Undergraduate-10742-BAB5.Image.Marked.pdf - 393 KB
 10 Similar Document...
No similar subject found !
10 Related Document...
|
POLLINGBagaimana pendapat Anda tentang repository kami ?
     
 Visitors Today : 1
 Total Visitor : 1967921
Hits Today : 49468
Total Hits : 127155328
 Visitors Online: 1
Calculated since
16 May 2012
You are connected from 172.17.121.29
using Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; [email protected])
|
