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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 22/01/2019 14:05:49 • 377 Views
PENGARUH KUALITAS PELAYANAN, PERSEPSI HARGA DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN (STUDI KASUS PADA PENGGUNA JASA TRANSPORTASI TAKSI BLUE BIRD
DI WILAYAH JAKARTA BARAT)Created by :
EPPY JUWANTI ( 201411207 )
| Subject: | PELAYANAN
MEREK
PRODUK | | Alt. Subject : | SERVICES
BRANDS
PRODUCTS | | Keyword: | kualitas pelayanan
persepsi harga
citra merek
kepuasan pelanggan |
Description:
Penelitian ini bertujuan untuk mengetahui Pengaruh Kualitas Pelayanan,
Persepsi Harga dan Citra Merek terhadap Kepuasan Pelanggan Jasa Transportasi
Taksi Blue Bird di Wilayah Jakarta Barat. Variabel independen terdiri atas
Pengaruh Kualitas Pelayanan, Persepsi Harga dan Citra Merek, sedangkan variabel
dependen adalah Kepuasan Pelanggan. Jumlah sampel yang digunakan dalam
penelitian ini sebanyak 185 orang responden. Responden penelitian ini adalah
pengguna taksi Blue Bird minimali 2 kali. Metode analisis yang digunakan dalam
penelitian ini adalah regresi linier berganda.
Hasil penelitian menunjukan bahwa secara parsial Kualitas Pelayanan,
Persepsi Harga dan Citra Merek berpengaruh terhadap Kepuasan Pelanggan. Selain
itu, hasil penelitian menunjukan secara simultan Kualitas Pelayanan, Persepsi
Harga dan Citra Merek berpengaruh terhadap kepuasan pelanggan.
| Date Create | : | 22/01/2019 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-201411207 | | Collection ID | : | 201411207 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@perpustakaan Universitas Esa Unggul 2019
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-kualitas-pelayanan-persepsi-harga-dan-citra-merek-terhadap-kepuasan-pelanggan--studi-kasus-pada-pengguna-jasa-transportasi-taksi-blue-bird-di-wilayah-jakarta-barat-12160.html
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 UEU-Undergraduate-12160-COVER.Image.Marked.pdf - 157 KB- UEU-Undergraduate-12160-PENGESAHAN.Image.Marked.pdf - 384 KB
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- UEU-Undergraduate-12160-ABSTRAK.Image.Marked.pdf - 151 KB
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- UEU-Undergraduate-12160-DAFTAR ISI.Image.Marked.pdf - 176 KB
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- UEU-Undergraduate-12160-DAFTAR LAMPIRAN.Image.Marked.pdf - 149 KB
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- UEU-Undergraduate-12160-LAMPIRAN 1.Image.Marked.pdf - 192 KB
- UEU-Undergraduate-12160-LAMPIRAN 2.Image.Marked.pdf - 338 KB
- UEU-Undergraduate-12160-LAMPIRAN 3.Image.Marked.pdf - 169 KB
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- UEU-Undergraduate-12160-LAMPIRAN 5.Image.Marked.pdf - 405 KB
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- UEU-Undergraduate-12160-LAMPIRAN 9.Image.Marked.pdf - 214 KB
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- UEU-Undergraduate-12160-BAB I.Image.Marked.pdf - 339 KB
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1. UEU-Undergraduate-12160-BABII.Image.Marked.pdf - 337 KB
2. UEU-Undergraduate-12160-BABIII.Image.Marked.pdf - 318 KB
3. UEU-Undergraduate-12160-BABIV.Image.Marked.pdf - 387 KB
4. UEU-Undergraduate-12160-BABV.Image.Marked.pdf - 175 KB
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