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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 22/11/2018 16:29:49  •  259 Views


PENGARUH CITRA MEREK, KUALITAS PRODUK, KEMASAN TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PADA PEMBELI DAN PENGKONSUMSI PRODUK SUSU CAIR DALAM KEMASAN SIAP MINUM INDOMILK DI WILAYAH JAKARTA BARAT)

Created by :
EUDIA MARGARETTA AGE ( 201411229 )



SubjectMEREK
KUALITAS
PEMBELI
Alt. Subject BRANDS
QUALITY
BUYER
Keywordcitra merek
kualitas produk
kemasan
keputusan pembelian

Description:

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh Citra Merek, Kualitas Produk, dan Kemasan terhadap Keputusan Pembelian susu cair dalam kemasan siap minum Indomilk di wilayah Jakarta Barat. Variabel independen terdiri atas Citra Merek, Kualitas Produk dan Kemasan. Sedangkan variabel dependen adalah Keputusan Pembelian. Teknik analisis data menggunakan Analisis Regresi Linier Berganda. Sample yang diambil sebanyak 195 responden yakni seluruh orang yang pernah membeli dan mengkonsumsi susu cair dalam kemasan siap minum Indomilk. Penentuan sample dengan teknik non probability sampling. Berdasarkan hasil penelitian dapat disimpulkan bahwa (i) Citra Merek berpengaruh secara positif terhadap Keputusan Pembelian; (ii) Kualitas Produk berpengaruh secara positif terhadap Keputusan Pembelian; (iii) Kemasan berpengaruh secara positif terhadap Keputusan Pembelian; (iv) Citra Merek, Kualitas Produk, dan Kemasan bersama-sama berpengaruh positif terhadap Keputusan Pembelian; (v) Citra Merek merupakan variabel dominan yang berpengaruh terhadap Keputusan Pembelian.

Date Create:22/11/2018
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-201411229
Collection ID:201411229


Source :
Undergraduate Theses of Management

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@perpustakaan Universitas Esa Unggul 2018


Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-citra-merek-kualitas-produk-kemasan-terhadap-keputusan-pembelian-studi-kasus-pada-pembeli-dan-pengkonsumsi-produk-susu-cair-dalam-kemasan-siap-minum-indomilk-di-wilayah-jakarta-barat-11903.html




[ Free Download - Free for All ]

  1.  UEU-Undergraduate-11903-COVER.Image.Marked.pdf - 139 KB
  2.  UEU-Undergraduate-11903-LEMBAR PENGESAHAN.Image.Marked.pdf - 261 KB
  3.  UEU-Undergraduate-11903-LEMBAR PERSETUJUAN.Image.Marked.pdf - 261 KB
  4.  UEU-Undergraduate-11903-KATA PENGANTAR.Image.Marked.pdf - 391 KB
  5.  UEU-Undergraduate-11903-ABSTRAK.Image.Marked.pdf - 304 KB
  6.  UEU-Undergraduate-11903-DAFTAR ISI.Image.Marked.pdf - 256 KB
  7.  UEU-Undergraduate-11903-DAFTAR TABEL.Image.Marked.pdf - 133 KB
  8.  UEU-Undergraduate-11903-DAFTAR GAMBAR.Image.Marked.pdf - 129 KB
  9.  UEU-Undergraduate-11903-DAFTAR LAMPIRAN.Image.Marked.pdf - 130 KB
  10.  UEU-Undergraduate-11903-DAFTAR PUSTAKA.Image.Marked.pdf - 413 KB
  11.  UEU-Undergraduate-11903-LAMPIRAN 1.Image.Marked.pdf - 488 KB
  12.  UEU-Undergraduate-11903-LAMPIRAN 2.Image.Marked.pdf - 591 KB
  13.  UEU-Undergraduate-11903-LAMPIRAN 3.Image.Marked.pdf - 314 KB
  14.  UEU-Undergraduate-11903-LAMPIRAN 4.Image.Marked.pdf - 314 KB
  15.  UEU-Undergraduate-11903-LAMPIRAN 5.Image.Marked.pdf - 581 KB
  16.  UEU-Undergraduate-11903-LAMPIRAN 6.Image.Marked.pdf - 2202 KB
  17.  UEU-Undergraduate-11903-LAMPIRAN 7.Image.Marked.pdf - 1781 KB
  18.  UEU-Undergraduate-11903-LAMPIRAN 8.Image.Marked.pdf - 355 KB
  19.  UEU-Undergraduate-11903-LAMPIRAN 9.Image.Marked.pdf - 366 KB
  20.  UEU-Undergraduate-11903-LAMPIRAN 10.Image.Marked.pdf - 345 KB
  21.  UEU-Undergraduate-11903-BAB I.Image.Marked.pdf - 702 KB

[ FullText Content - Please, register first ]

  1. UEU-Undergraduate-11903-BABII.Image.Marked.pdf - 774 KB
  2. UEU-Undergraduate-11903-BABIII.Image.Marked.pdf - 756 KB
  3. UEU-Undergraduate-11903-BABIV.Image.Marked.pdf - 783 KB
  4. UEU-Undergraduate-11903-BABV.Image.Marked.pdf - 317 KB

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citra , citra merek , kemasan , keputusan , keputusan pembelian , kualitas , kualitas produk , merek , pembelian , produk



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