EMAIL: PASSWORD:
Front Office
UPT. PERPUSTAKAAN
Universitas Esa Unggul


Kampus Emas UEU - Jakarta Barat

Phone : 021-5674223, ext 282
Fax :
E-mail : [email protected]
Website : http://library.esaunggul.ac.id

Support (Customer Service) :
[email protected]








Welcome..guys!

Have a problem with your access?
Please, contact our technical support below:
LIVE SUPPORT


Astrid Chrisafi




! ATTENTION !

To facilitate the activation process, please fill out the member application form correctly and completely
Registration activation of our members will process up to max 24 hours (confirm by email). Please wait patiently

Still Confuse?
Please read our User Guide

Keyword
Mode
Expanded Search (for Free text search only)
 

UEU » Undergraduate Theses » Advertising
Posted by [email protected] at 01/02/2019 15:11:05  •  677 Views


STRATEGI MEDIA OFFLINE DALAM KAMPANYE PERIKLANAN LENOVO OLEH CARAT INDONESIA

Created by :
LAURENTIUS RULLYAN CHRISTIANTO ( 201451016 )



SubjectMEDIA
IKLAN
PRODUK
Alt. Subject MEDIA
ADVERTISING
PRODUCTS
Keywordstrategi media
pemilihan media
kampanye

Description:

Karya tulis ini dimaksudkan sebagai hasil atas penelitian yang penulis lakukan di Carat Indonesia, yakni menyangkut tentang Strategi Media Offline Dalam Kampanye Periklanan Lenovo Oleh Carat Indonesia. Tugas akhir ini membahas apa yang peneliti lakukan selama melakukan penelitian, yakni meliputi aktivitas yang dilakukan oleh seorang pihak terkait dalam menentukan media salah satunya adalah proses pemilihan media dalam sebuah kampanye periklanan Lenovo. Dalam melakukan proses kampanye iklan, terdapat beberapa strategi oleh media agency untuk memilih media yang akan digunakan untuk beriklan agar kampanye tersebut mecapai target pasar yang dituju. Faktor media yang menentukan bobot media periklanan meliputi; media activity, clutter, relevance with editorial environment, competitive seasonal.

Date Create:01/02/2019
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-201451016
Collection ID:201451016


Source :
Undergraduate Theses of Advertising

Relation Collection:
Fakultas Ilmu Komunikasi

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@perpustakaan Universitas Esa Unggul 2019


Publication URL :
https://digilib.esaunggul.ac.id/strategi-media-offline-dalam-kampanye-periklanan-lenovo-oleh-carat-indonesia-12267.html




[ Free Download - Free for All ]

  1.  UEU-Undergraduate-12267-COVER.Image.Marked.pdf - 200 KB
  2.  UEU-Undergraduate-12267-LEMBAR PERSETUJUAN & PENGESAHAN.Image.Marked.pdf - 722 KB
  3.  UEU-Undergraduate-12267-KATA PENGANTAR.Image.Marked.pdf - 271 KB
  4.  UEU-Undergraduate-12267-ABSTRAK.Image.Marked.pdf - 185 KB
  5.  UEU-Undergraduate-12267-DAFTAR ISI.Image.Marked.pdf - 313 KB
  6.  UEU-Undergraduate-12267-DAFTAR PUSTAKA.Image.Marked.pdf - 136 KB
  7.  UEU-Undergraduate-12267-LAMPIRAN 1.Image.Marked.pdf - 423 KB
  8.  UEU-Undergraduate-12267-LAMPIRAN 2.Image.Marked.pdf - 421 KB
  9.  UEU-Undergraduate-12267-BAB I.Image.Marked.pdf - 388 KB

[ FullText Content - Please, register first ]

  1. UEU-Undergraduate-12267-BABII.Image.Marked.pdf - 391 KB
  2. UEU-Undergraduate-12267-BABIII.Image.Marked.pdf - 349 KB
  3. UEU-Undergraduate-12267-BABIV.Image.Marked.pdf - 1079 KB
  4. UEU-Undergraduate-12267-BABV.Image.Marked.pdf - 285 KB

 10 Similar Document...

     No similar subject found !

 10 Related Document...






HELP US !
You can help us to define the exact keyword for this document by clicking the link below :

kampanye , media , pemilihan , pemilihan media , strategi , strategi media



POLLING

Bagaimana pendapat Anda tentang repository kami ?

Bagus Sekali
Baik
Biasa
Jelek
Mengecewakan




124185127


Visitors Today : 1
Total Visitor : 1967720

Hits Today : 42931
Total Hits : 124185127

Visitors Online: 1


Calculated since
16 May 2012

You are connected from 172.17.121.29
using claudebot


UEU Digital Repository Feeds


Copyright © UEU Library 2012 - 2024 - All rights reserved.
Dublin Core Metadata Initiative and OpenArchives Compatible
Developed by Hassan