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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 18/10/2014 15:19:14  •  1168 Views


ANALISIS PENGARUH RELATIONSHIP MARKETING TERHADAP CUSTOMER LOYALTY YANG DIMEDIASI OLEH CUSTOMER SATISFACTION (STUDI KASUS: DISTRIBUTOR LENOVO INDONESIA PT.VISILAND DHARMA SARANA)

Created by :
JOHAN CHEYNU BRATA ( 2010-11-077 )



SubjectANALISIS PENGARUH RELATIONSHIP MARKETING TERHADAP CUSTOMER LOYALTY YANG DIMEDIASI OLEH CUSTOMER SATISFACTION (Studi kasus: Distributor Lenovo Indonesia PT.Visiland Dharma Sarana)
Alt. Subject ANALISIS PENGARUH RELATIONSHIP MARKETING TERHADAP CUSTOMER LOYALTY YANG DIMEDIASI OLEH CUSTOMER SATISFACTION (Studi kasus: Distributor Lenovo Indonesia PT.Visiland Dharma Sarana)
KeywordRelationship Marketing
Customer Satisfaction
dan Cutomer Loyalty

Description:

penelitian mengenai pengaruh relationship marketing terhadap customer loyalty yang dimediasi oleh customer satisfaction pada studi kasus Distributor Lenovo Indonesia PT.Visiland Dharma Sarana. (Pembimbing : Lia Amalia). Penelitian ini merupakan penelitian lapangan (field research), dan rancangan cross sectional study yang bersifat kuantitatif. Dimana pada penelitian ini, digunakan kuesioner dengan menggunakan alat ukur yang dirancang berdasarkan skala Likert. Data yang diperoleh kemudian akan di uji validitas dan reliabilitasnya sebelum diolah lebih lanjut dengan menggunakan analisis jalur (path analysis). Penelitian ini bertujuan untuk menguji pengaruh relationship marketing pada customer loyalty dengan dimediasi oleh customer satisfaction. Sampel yang digunakan dalam penelitian ini sebanyak 70 responden, metode pengambilan sampel dengan probability sampling dengan menggunakan simple random sampling. Hasil penelitian ini menunjukkan bahwa variabel relationship marketing yang terdiri dari trust, komunikasi, dan Emphati berpengaruh positif terhadap customer satisfaction tetapi relationship marketing tidak berpengaruh terhadap customer loyalty. Relationship marketing berpengaruh terhadap customer loyalty yang dimediasi oleh customer satisfaction. Oleh karena itu, strategi relationship marketing yang dijalankan harus mampu memberikan satisfaction pada konsumen, karena customer satisfaction memediasi relationship marketing dalam menciptakan customer loyalty. Kata kunci : Relationship Marketing, Customer Satisfaction, dan Cutomer Loyalty

Date Create:18/10/2014
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-undergraduit_2010-11-077
Collection ID:undergraduit_2010-11-077


Source :
Undergraduate these economy of faculty

Relation Collection:
Universitas Esa Unggul

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
copyright2014@esaunggul


Publication URL :
https://digilib.esaunggul.ac.id/analisis-pengaruh-relationship-marketingterhadap-customer-loyalty-yang-dimediasioleh-customer-satisfactionstudi-kasus-distributor-lenovo-indonesia-ptvisiland-dharma-sarana-3167.html




[ Free Download - Free for All ]

  1.  UEU-Undergraduate-3167-JUDUL.pdf - 17 KB
  2.  UEU-Undergraduate-3167-LEMBAR PENGESAHAN.pdf - 104 KB
  3.  UEU-Undergraduate-3167-LEMBAR PERSETUJUAN.pdf - 84 KB
  4.  UEU-Undergraduate-3167-ABSTRAK.pdf - 17 KB
  5.  UEU-Undergraduate-3167-KATA PENGANTAR.pdf - 15 KB
  6.  UEU-Undergraduate-3167-DAFTAR ISI.pdf - 19 KB
  7.  UEU-Undergraduate-3167-DAFTAR GAMBAR.pdf - 12 KB
  8.  UEU-Undergraduate-3167-DAFTAR PUSTAKA.pdf - 15 KB
  9.  UEU-Undergraduate-3167-DAFTAR LAMPIRAN.pdf - 14 KB
  10.  UEU-Undergraduate-3167-DAFTAR TABEL.pdf - 14 KB
  11.  UEU-Undergraduate-3167-LAMPIRAN.pdf - 251 KB

[ FullText Content - Please, register first ]

  1. UEU-Undergraduate-3167-BABI.pdf - 66 KB
  2. UEU-Undergraduate-3167-BABII.pdf - 127 KB
  3. UEU-Undergraduate-3167-BABIII.pdf - 91 KB
  4. UEU-Undergraduate-3167-BABIV.pdf - 81 KB
  5. UEU-Undergraduate-3167-BABV.pdf - 158 KB
  6. UEU-Undergraduate-3167-BABVI.pdf - 16 KB

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Customer , Customer Satisfaction , Cutomer , Loyalty , Marketing , Relationship , Relationship Marketing , Satisfaction , dan , dan Cutomer Loyalty



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