|
UPT. PERPUSTAKAAN
Universitas Esa Unggul
Kampus Emas UEU - Jakarta Barat
|
Phone |
: |
021-5674223, ext 282 |
Fax |
: |
|
E-mail |
: |
[email protected] |
Website |
: |
http://library.esaunggul.ac.id
|
Support (Customer Service) :
|
[email protected] |
|
|
Welcome..guys!
|
Have a problem with your access?
Please, contact our technical support below:
|
LIVE SUPPORT
Astrid Chrisafi
|
! ATTENTION !
To facilitate the activation process, please fill out the member application form correctly and completely
Registration activation of our members will process up to max 24 hours (confirm by email). Please wait patiently
Still Confuse?
Please read our User Guide
|
|
UEU » Undergraduate Theses » Public Relation Posted by [email protected] at 09/06/2018 12:34:13 • 646 Views
PENGARUH DAYA TARIK LABEL HALAL PADA KOSMETIK TERHADAP KEPUTUSAN PEMBELIAN MAHASISWI PUBLIC RELATIONS ANGKATAN 2014 STIKOM LONDON SCHOOL OF PUBLIC RELATIONS JAKARTACreated by :
CYNTHIA FEBRIANTI FATIHARJANA ( 201352053 )
Subject: | PRODUK PEMASARAN PEMBELI | Alt. Subject : | PRODUCTS MARKETING BUYERS | Keyword: | daya tarik label halal keputusan pembelian |
Description:
Label halal adalah label yang dicantumkan pada suatu kemasan produk sebagai identifikasi bahwa produk tersebut telah melalui proses uji kehalalan dan dinyatakan halal. Pencantuman label halal terutama pada produk kosmetik menjadi fokus pembahasan penelitian. Label halal yang terdapat di produk kosmetik, memungkinkan menjadi salah satu daya tarik utama pada sebuah keputusan pembelian. Subjek penelitian yang dilaksanakan peneliti ialah Mahasiswi Public Relations Angkatan 2014 STIKOM London School of Public Relations Jakarta. Subjek dipilih karena, adanya penerapan Business Attire yang menuntut mahasiswa dan mahasiswi untuk menggunakan pakaian resmi atau formal (Professional Dress Code) layaknya Public Relations bisnis perkantoran. Hal tersebut menjadi perhatian peneliti, terutama para mahasiswi yang juga diwajibkan berpenampilan menarik dengan menggunakan kosmetik. Metode yang digunakan padan penelitian ini adalah metode survey yang bertujuan deskriptif korelasional dengan pendekatan kuantitatif. Hasil penelitian menunjukan tidak adanya pengaruh daya tarik label halal terhadap keputusan pembelian.
Date Create | : | 09/06/2018 | Type | : | Text | Format | : | PDF | Language | : | Indonesian | Identifier | : | UEU-Undergraduate-201352053 | Collection ID | : | 201352053 |
Source : Undergraduate Theses of Public Relation
Relation Collection: Fakultas Ilmu Komunikasi
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @perpustakaan Universitas Esa Unggul 2018
Publication URL : https://digilib.esaunggul.ac.id/pengaruh-daya-tarik-label-halal-pada-kosmetik-terhadap-keputusan-pembelian-mahasiswi-public--relations-angkatan-2014-stikom-london-school--of-public-relations-jakarta-10835.html
[ Free Download - Free for All ]
- UEU-Undergraduate-10835-COVER.Image.Marked.pdf - 285 KB
- UEU-Undergraduate-10835-PENGESAHAN.Image.Marked.pdf - 271 KB
- UEU-Undergraduate-10835-PERSETUJUAN.Image.Marked.pdf - 249 KB
- UEU-Undergraduate-10835-PERNYATAAN.Image.Marked.pdf - 327 KB
- UEU-Undergraduate-10835-KATA PENGANTAR.Image.Marked.pdf - 315 KB
- UEU-Undergraduate-10835-ABSTRAK.Image.Marked.pdf - 368 KB
- UEU-Undergraduate-10835-DAFTAR ISI.Image.Marked.pdf - 324 KB
- UEU-Undergraduate-10835-DAFTAR PUSTAKA.Image.Marked.pdf - 510 KB
- UEU-Undergraduate-10835-LAMPIRAN 1.Image.Marked.pdf - 281 KB
- UEU-Undergraduate-10835-LAMPIRAN 2.Image.Marked.pdf - 151 KB
- UEU-Undergraduate-10835-LAMPIRAN 3.Image.Marked.pdf - 266 KB
- UEU-Undergraduate-10835-LAMPIRAN 4.Image.Marked.pdf - 716 KB
- UEU-Undergraduate-10835-LAMPIRAN 5.Image.Marked.pdf - 739 KB
- UEU-Undergraduate-10835-LAMPIRAN 6.Image.Marked.pdf - 384 KB
- UEU-Undergraduate-10835-BAB 1 .Image.Marked.pdf - 564 KB
[ FullText Content - Please, register first ]
1. UEU-Undergraduate-10835-BAB2.Image.Marked.pdf - 706 KB 2. UEU-Undergraduate-10835-BAB3.Image.Marked.pdf - 933 KB 3. UEU-Undergraduate-10835-BAB4.Image.Marked.pdf - 729 KB 4. UEU-Undergraduate-10835-BAB5.Image.Marked.pdf - 391 KB
10 Similar Document...
No similar subject found !
10 Related Document...
|
POLLINGBagaimana pendapat Anda tentang repository kami ?
Visitors Today : 3
Total Visitor : 1967841
Hits Today : 29408
Total Hits : 126315424
Visitors Online: 1
Calculated since 16 May 2012
You are connected from 172.17.121.29 using claudebot
|