EMAIL: PASSWORD:
Front Office
UPT. PERPUSTAKAAN
Universitas Esa Unggul


Kampus Emas UEU - Jakarta Barat

Phone : 021-5674223, ext 282
Fax :
E-mail : [email protected]
Website : http://library.esaunggul.ac.id

Support (Customer Service) :
[email protected]








Welcome..guys!

Have a problem with your access?
Please, contact our technical support below:
LIVE SUPPORT


Astrid Chrisafi




! ATTENTION !

To facilitate the activation process, please fill out the member application form correctly and completely
Registration activation of our members will process up to max 24 hours (confirm by email). Please wait patiently

Still Confuse?
Please read our User Guide

Keyword
Mode
Expanded Search (for Free text search only)
 

UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 09/11/2018 17:12:20  •  395 Views


PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MELALUI CITRA MEREK SMARTPHONE IPHONE

Created by :
AKMAL SAPUTRA ( 201411111 )



SubjectPRODUK
PEMBELI
GADGET
Alt. Subject PRODUCTS
BUYERS
GADGET
Keywordkualitas produk
harga
citra merek dan keputusan pembelian

Description:

Penelitian bertujuan untuk mengetahui pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian melalui Citra Merek konsumen iPhone. Kualitas Produk dan Harga menjadi variabel Independen, Citra Merek menjadi varibel Intervening sedangkan Keputusan Pembelian menjadi variabel dependen. Metode analisis dalam penelitian ini menggunakan Analisis Path. Alat ukur yang digunakan adalah Uji Validitas, Uji Reliabilitas dan Path. Jumlah sampel dalam penelitian ini sebanyak 110 responden yang merupakan konsumen iPhone. Hasil ini menunjukkan adanya pengaruh Kualitas Produk terhadap Citra Merek, Harga terhadap Citra Merek, Kulitas Produk terhadap Keputusan Pembelian, Harga terhadap Keputusan Pembelian, dan adanya pengaruh secara tidak langsung Kualitas Produk terhadap Keputusan Pembelian melalui Citra Merek, selanjutnya pengaruh Harga terhadap Keputusan Pembelian melalui Citra merek. Citra Merek memiliki kekuatan sebagai variabel Intervening.

Date Create:09/11/2018
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-201411111
Collection ID:201411111


Source :
Undergraduate Theses of Management

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@perpustakaan Universitas Esa Unggul 2018


Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-kualitas-produk-dan-harga-terhadap-keputusan-pembelian-melalui-citra-merek-smartphone-iphone-11802.html




[ Free Download - Free for All ]

  1.  UEU-Undergraduate-11802-Cover.Image.Marked.pdf - 145 KB
  2.  UEU-Undergraduate-11802-Lembar Pengesahan.Image.Marked.pdf - 424 KB
  3.  UEU-Undergraduate-11802-Lembar Persetujuan.Image.Marked.pdf - 466 KB
  4.  UEU-Undergraduate-11802-Kata Pengantar.Image.Marked.pdf - 375 KB
  5.  UEU-Undergraduate-11802-Abstrak.Image.Marked.pdf - 269 KB
  6.  UEU-Undergraduate-11802-Daftar Isi.Image.Marked.pdf - 316 KB
  7.  UEU-Undergraduate-11802-Daftar Pustaka.Image.Marked.pdf - 391 KB
  8.  UEU-Undergraduate-11802-Lampiran.Image.Marked.pdf - 2890 KB
  9.  UEU-Undergraduate-11802-Bab I.Image.Marked.pdf - 544 KB

[ FullText Content - Please, register first ]

  1. UEU-Undergraduate-11802-BabII.Image.Marked.pdf - 562 KB
  2. UEU-Undergraduate-11802-BabIII.Image.Marked.pdf - 625 KB
  3. UEU-Undergraduate-11802-BabIV.Image.Marked.pdf - 985 KB
  4. UEU-Undergraduate-11802-BabV.Image.Marked.pdf - 281 KB

 10 Similar Document...

     No similar subject found !

 10 Related Document...






HELP US !
You can help us to define the exact keyword for this document by clicking the link below :

citra , citra merek dan keputusan pembelian , dan , harga , keputusan , kualitas , kualitas produk , merek , pembelian , produk



POLLING

Bagaimana pendapat Anda tentang repository kami ?

Bagus Sekali
Baik
Biasa
Jelek
Mengecewakan




124182424


Visitors Today : 1
Total Visitor : 1967720

Hits Today : 40228
Total Hits : 124182424

Visitors Online: 1


Calculated since
16 May 2012

You are connected from 172.17.121.29
using claudebot


UEU Digital Repository Feeds


Copyright © UEU Library 2012 - 2024 - All rights reserved.
Dublin Core Metadata Initiative and OpenArchives Compatible
Developed by Hassan