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UEU » Scientific Articles » Magister Manajemen
Posted by [email protected] at 08/01/2019 10:44:42  •  135 Views


INFLUENCE OF HEALTHY AWARENESS, ORGANIC KNOWLEDGE, SAFETY CONSUMPTION, ATTITUDE TO THE PURCHASE OF ORGANIC PRODUCTS

Created by :
Endang Ruswanti ( 215030578 )
Sabrina Sihombing   Rilla Gantino



SubjectPENGETAHUAN ORGANIK
KEMASAN PRODUK
KESEHATAN
Alt. Subject ORGANIC KNOWLEDGE
PRODUCT PURCHASE
HEALTHY
KeywordORGANIC RICE
KNOWLEDGE
HEALTH

Description:

Consumer awareness of organic rice products is low, where as most consumers who shop at retail have adequate income. demand for rice shows growth but not yet maximal in the consumption of organic rice. therefore, consumer awareness of health need to be promoted, especially the consumption of healthy foods such as organic food. Consumer attitude toward organic products need to be re-examined. if the consumer attitudes then affects the intention of buying organic products. the objective of the study was examine influences of health awareness, organic knowledge, safety, and attitudes toward to the intention of purchasing organic rice. the results showed that consumer knowledge, awareness of health benefits affect the positive attitude of consumers

Date Create:00/00/0000
Type:Text
Format:PDF
Language:English
Identifier:UEU-Article-05_0080
Collection ID:05_0080


Source :
Communications on Stochastic Analysis Vol. 12, No. 5, 2018

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@perpustakaan Universitas Esa Unggul 2019


Publication URL :
https://digilib.esaunggul.ac.id/influence-of-healthy-awareness-organic-knowledge-safety-consumption-attitude-to-the-purchase-of-organic-products-12118.html




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