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UEU » Undergraduate Theses » Public Relation
Posted by [email protected] at 26/04/2024 14:01:50  •  257 Views


STRATEGI MARKETING PUBLIC RELATIONS PERUSAHAAN FOOD AND BEVERAGE DALAM MEMPROMOSIKAN PRODUK

Created by :
PUJI GHINAGRISELDA ( 20190502126 )



SubjectSTRATEGI MARKETING
PUBLIC RELATIONS
PERUSAHAAN FOOD
BEVERAGE
Alt. Subject MARKETING STRATEGY
PUBLIC RELATIONS
FOOD
BEVERAGE COMPANY
KeywordPush Strategy
Pull Strategy
Pass Strategy

Description:

Tujuan dari penelitian ini adalah untuk mengetahui strategi dan hambatan marketing public relations perusahaan FNB dalam mempromosikan produk.Pradigma yang digunakan dalam penelitian ini adalah positivisme yang bertujuan untuk melihat strategi marketing public relation yang digunakan. Jenis penelitian ini adalah kualitatif yakni menjelaskan data secara real tanpa ada perlakuan khusus atau treatment. Adapun penelitian lapangan digunakan dalam penelitian ini. Dalam penelitian ini, data diperoleh dari hasil wawancara (in depth interview) dengan pihak eksekutif pemasaran Cafe Ohlala Internasional. Wawancara yang digunakan bersifat terbuka dan tidak membatasi jawaban informan. Hasil dari penelitian ini menemukan strategi marketing public relation yang digunakan adalah; Pull strategy yakni dengan melakukan publikasi ke media sosial, push strategy (menjadi sponsor dibeberapa acara, mengadakan promo dan turut serta dalam memberikan bantuan kepada sesama berupa nasi kotak atau nasi bungkus). Selanjutnya, pass strategy memberikan feedback dan melakukan kegiatan sosial. Selanjutnya, dalam pelaksanaanya, 7 theoires Whallen yang diterapkan antara lain; nalisys Situations, Objectives, Strategy, Target, Massage, Tactics, Evaluations

Contributor:
  1. ERNA FEBRIANI, S.Si, M.Si
Date Create:26/04/2024
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-20190502126
Collection ID:20190502126


Source :
Undergraduate Theses of Public Relation

Relation Collection:
Fakultas Ilmu Komunikasi

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2024 Perpustakaan Universitas Esa Unggul


Publication URL :
https://digilib.esaunggul.ac.id/strategi-marketing-public-relations-perusahaan-food-and-beverage-dalam-mempromosikan-produk-33737.html




[ Free Download - Free for All ]

  1.  UEU-Undergraduate-33737-COVER.Image.Marked.pdf - 205 KB
  2.  UEU-Undergraduate-33737-HALAMAN PENGESAHAN.Image.Marked.pdf - 476 KB
  3.  UEU-Undergraduate-33737-KATA PENGANTAR.Image.Marked.pdf - 193 KB
  4.  UEU-Undergraduate-33737-DAFTAR ISI.Image.Marked.pdf - 211 KB
  5.  UEU-Undergraduate-33737-DAFTAR PUSTAKA.Image.Marked.pdf - 330 KB
  6.  UEU-Undergraduate-33737-BAB1.Image.Marked.pdf - 309 KB

[ FullText Content - Please, register first ]

  1. UEU-Undergraduate-33737-BAB2.Image.Marked.pdf - 410 KB
  2. UEU-Undergraduate-33737-BAB3.Image.Marked.pdf - 291 KB
  3. UEU-Undergraduate-33737-BAB4.Image.Marked.pdf - 468 KB
  4. UEU-Undergraduate-33737-BAB5.Image.Marked.pdf - 382 KB
  5. UEU-Undergraduate-33737-BAB6.Image.Marked.pdf - 273 KB

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Pass , Pass Strategy , Pull , Pull Strategy , Push , Push Strategy , Strategy



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