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UEU » Undergraduate Theses » Public Relation Posted by [email protected] at 26/04/2024 14:01:50 • 257 Views
STRATEGI MARKETING PUBLIC RELATIONS PERUSAHAAN FOOD AND BEVERAGE DALAM MEMPROMOSIKAN PRODUKCreated by :
PUJI GHINAGRISELDA ( 20190502126 )
Subject: | STRATEGI MARKETING PUBLIC RELATIONS PERUSAHAAN FOOD BEVERAGE | Alt. Subject : | MARKETING STRATEGY PUBLIC RELATIONS FOOD BEVERAGE COMPANY | Keyword: | Push Strategy Pull Strategy Pass Strategy |
Description:
Tujuan dari penelitian ini adalah untuk mengetahui strategi dan hambatan marketing public relations perusahaan FNB dalam mempromosikan produk.Pradigma yang digunakan dalam penelitian ini adalah positivisme yang bertujuan untuk melihat strategi marketing public relation yang digunakan. Jenis penelitian ini adalah kualitatif yakni menjelaskan data secara real tanpa ada perlakuan khusus atau treatment. Adapun penelitian lapangan digunakan dalam penelitian ini. Dalam penelitian ini, data diperoleh dari hasil wawancara (in depth interview) dengan pihak eksekutif pemasaran Cafe Ohlala Internasional. Wawancara yang digunakan bersifat terbuka dan tidak membatasi jawaban informan. Hasil dari penelitian ini menemukan strategi marketing public relation yang digunakan adalah; Pull strategy yakni dengan melakukan publikasi ke media sosial, push strategy (menjadi sponsor dibeberapa acara, mengadakan promo dan turut serta dalam memberikan bantuan kepada sesama berupa nasi kotak atau nasi bungkus). Selanjutnya, pass strategy memberikan feedback dan melakukan kegiatan sosial. Selanjutnya, dalam pelaksanaanya, 7 theoires Whallen yang diterapkan antara lain; nalisys Situations, Objectives, Strategy, Target, Massage, Tactics, Evaluations
Contributor | : |
- ERNA FEBRIANI, S.Si, M.Si
| Date Create | : | 26/04/2024 | Type | : | Text | Format | : | PDF | Language | : | Indonesian | Identifier | : | UEU-Undergraduate-20190502126 | Collection ID | : | 20190502126 |
Source : Undergraduate Theses of Public Relation
Relation Collection: Fakultas Ilmu Komunikasi
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @2024 Perpustakaan Universitas Esa Unggul
Publication URL : https://digilib.esaunggul.ac.id/strategi-marketing-public-relations-perusahaan-food-and-beverage-dalam-mempromosikan-produk-33737.html
[ Free Download - Free for All ]
- UEU-Undergraduate-33737-COVER.Image.Marked.pdf - 205 KB
- UEU-Undergraduate-33737-HALAMAN PENGESAHAN.Image.Marked.pdf - 476 KB
- UEU-Undergraduate-33737-KATA PENGANTAR.Image.Marked.pdf - 193 KB
- UEU-Undergraduate-33737-DAFTAR ISI.Image.Marked.pdf - 211 KB
- UEU-Undergraduate-33737-DAFTAR PUSTAKA.Image.Marked.pdf - 330 KB
- UEU-Undergraduate-33737-BAB1.Image.Marked.pdf - 309 KB
[ FullText Content - Please, register first ]
1. UEU-Undergraduate-33737-BAB2.Image.Marked.pdf - 410 KB 2. UEU-Undergraduate-33737-BAB3.Image.Marked.pdf - 291 KB 3. UEU-Undergraduate-33737-BAB4.Image.Marked.pdf - 468 KB 4. UEU-Undergraduate-33737-BAB5.Image.Marked.pdf - 382 KB 5. UEU-Undergraduate-33737-BAB6.Image.Marked.pdf - 273 KB
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