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UEU » Undergraduate Theses » Broadcasting
Posted by [email protected] at 02/05/2018 14:57:39 • 441 Views
STRATEGI KREATIF PRODUSER PROMO ON AIR
RCTI PROGRAM IRON CHEF INDONESIACreated by :
NISA NURSALAMAH ( 201358092 )
| Subject: | RANCANGAN
KREATIVITAS
PROGRAM ACARA | | Alt. Subject : | DESIGNS
CREATIVITY
EVENTS PROGRAM | | Keyword: | strategi
kreatif
produser
promo on air |
Description:
Penelitian ini bertujuan untuk mengetahui Strategi Kreatif Produser Promo On Air
RCTI Program Iron Chef Indonesia. Metode yang digunakan pada penelitian ini
adalah pendekatan kualitatif dengan metode studi kasus serta observasi dan
wawancara mendalam dengan tim kreatif (Dina Maria dan Djon Brendy) dan
produser (Boniek Rizkiwan) promo on air RCTI program Iron Chef Indonesia. Hasil
penelitian menyatakan dengan banyaknya program reality show saat ini, penggunaan
strategi yang tepat akan sangat menentukan kesuksesaan program. Setiap program
televisi khususnya reality show yang diproduksi selalu disupport oleh Divisi Promo
On Air dalam perencanaan sebelumnya, selain mensupport program divisi Promo On
Air juga mempromosikan program tersebut. Jadi, tugas promo on air adalah
bagaimana kita mengkomunikasikan atau mempromosikan sesuatu tentang produk
kita kepada konsumen/penonton, yang bertujuan agar dapat menarik perhatian
penonton dan penonton ingin menonton program tersebut. Berdasarkan apa yang
telah penulis teliti, strategi utama tim kreatif promo on air Iron Chef Indonesia adalah
pengumpulan referensi yang banyak dari berbagai sumber untuk mengkombinasi
antara informasi tema Iron Chef secara keseluruhan dengan contoh referensi promo
Iron Chef yang ada diluar negeri.
| Date Create | : | 02/05/2018 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-201358092 | | Collection ID | : | 201358092 |
Source :
Undergraduate Theses of Broadcasting
Relation Collection:
Fakultas Ilmu Komunikasi
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@perpustakaan Universitas Esa Unggul 2018
Publication URL :
https://digilib.esaunggul.ac.id/strategi-kreatif-produser-promo-on-airrcti-program-iron-chef-indonesia-10410.html
[ Free Download - Free for All ]
 UEU-Undergraduate-10410-cover.Image.Marked.pdf - 217 KB- UEU-Undergraduate-10410-pengesahan.Image.Marked.pdf - 308 KB
- UEU-Undergraduate-10410-persetujuan.Image.Marked.pdf - 314 KB
- UEU-Undergraduate-10410-pernyataan.Image.Marked.pdf - 405 KB
- UEU-Undergraduate-10410-kata pengantar.Image.Marked.pdf - 190 KB
- UEU-Undergraduate-10410-abstrak.Image.Marked.pdf - 184 KB
- UEU-Undergraduate-10410-daftar isi.Image.Marked.pdf - 196 KB
- UEU-Undergraduate-10410-daftar gambar.Image.Marked.pdf - 152 KB
- UEU-Undergraduate-10410-daftar tabel.Image.Marked.pdf - 148 KB
- UEU-Undergraduate-10410-daftar bagan.Image.Marked.pdf - 154 KB
- UEU-Undergraduate-10410-daftar pustaka.Image.Marked.pdf - 182 KB
- UEU-Undergraduate-10410-lampiran 1.Image.Marked.pdf - 165 KB
- UEU-Undergraduate-10410-lampiran 2.Image.Marked.pdf - 0 KB
- UEU-Undergraduate-10410-lampiran 3.Image.Marked.pdf - 1183 KB
- UEU-Undergraduate-10410-lampiran 4.Image.Marked.pdf - 494 KB
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- UEU-Undergraduate-10410-lampiran 6.Image.Marked.pdf - 167 KB
- UEU-Undergraduate-10410-lampiran 7.Image.Marked.pdf - 167 KB
- UEU-Undergraduate-10410-lampiran 8.Image.Marked.pdf - 169 KB
- UEU-Undergraduate-10410-lampiran 9.Image.Marked.pdf - 168 KB
- UEU-Undergraduate-10410-lampiran 10.Image.Marked.pdf - 167 KB
- UEU-Undergraduate-10410-bab 1.Image.Marked.pdf - 265 KB
[ FullText Content - Please, register first ]
1. UEU-Undergraduate-10410-bab2.Image.Marked.pdf - 348 KB
2. UEU-Undergraduate-10410-bab3.Image.Marked.pdf - 271 KB
3. UEU-Undergraduate-10410-bab4.Image.Marked.pdf - 1176 KB
4. UEU-Undergraduate-10410-bab5.Image.Marked.pdf - 199 KB
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