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UEU » Undergraduate Theses » Manajemen
Posted by syntizakkiyahbarid@gmail.com at 31/10/2018 14:48:30  •  17 Views


PENGARUH CELEBRITY ENDORSER, CITRA MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SHAMPO PANTENE (STUDI KASUS PADA WILAYAH JAKARTA BARAT)

Created by :
ANIFA NANDA PUTRI ( 201411042 )



SubjectPRODUK
PEMBELI
PEMASARAN
Alt. Subject PRODUCTS
BUYERS
MARKETING
Keywordcelebrity endorser
citra merek
harga dan keputusan pembelian

Description:

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh dari Celebrity Endorser, Citra Merek dan Harga terhadap Keputusan Pembelian Shampo Pantene di wilayah Jakarta Barat. Dalam penelitian ini variabel independen terdiri dari celebrity endorser, citra merek dan harga, sedangkan variabel dependen adalah keputusan pembelian. Metode penelitian yang digunakan pada pengambilan sampel adalah metode purposive sampling dengan jumlah sampel yang diperlukan 160 responden yang berasal dari 32 pernyataan kuesioner. Responden penelitian ini adalah responden yang pernah membeli dan menggunakan shampo Pantene serta pernah menonton iklan shampo Pantene. Metode analisis data yang digunakan adalah analisis regresi linier berganda. Hasil penelitian menunjukan bahwa celebrity endorser, citra merek dan harga berpengaruh signifikan terhadap keputusan pembelian shampo Pantene.

Date Create:31/10/2018
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-201411042
Collection ID:201411042


Source :
Undergraduate Theses of Management

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@perpustakaan Universitas Esa Unggul 2018


Publication URL :
http://digilib.esaunggul.ac.id/pengaruh-celebrity-endorser-citra-merek-dan-harga-terhadap-keputusan-pembelian-shampo-pantene-studi-kasus-pada-wilayah-jakarta-barat-11729.html




[ Free Download - Free for All ]

  1.  UEU-Undergraduate-11729-COVER.Image.Marked.pdf - 139 KB
  2.  UEU-Undergraduate-11729-LEMBAR PENGESAHAN.Image.Marked.pdf - 329 KB
  3.  UEU-Undergraduate-11729-LEMBAR PERSETUJUAN.Image.Marked.pdf - 321 KB
  4.  UEU-Undergraduate-11729-KATA PENGANTAR.Image.Marked.pdf - 268 KB
  5.  UEU-Undergraduate-11729-ABSTRAK DAN ABSTRACT.Image.Marked.pdf - 213 KB
  6.  UEU-Undergraduate-11729-DAFTAR ISI.Image.Marked.pdf - 399 KB
  7.  UEU-Undergraduate-11729-DAFTAR TABEL.Image.Marked.pdf - 269 KB
  8.  UEU-Undergraduate-11729-DAFTAR GAMBAR.Image.Marked.pdf - 267 KB
  9.  UEU-Undergraduate-11729-DAFTAR LAMPIRAN.Image.Marked.pdf - 205 KB
  10.  UEU-Undergraduate-11729-DAFTAR PUSTAKA.Image.Marked.pdf - 218 KB
  11.  UEU-Undergraduate-11729-LAMPIRAN 1.Image.Marked.pdf - 513 KB
  12.  UEU-Undergraduate-11729-LAMPIRAN 2.Image.Marked.pdf - 716 KB
  13.  UEU-Undergraduate-11729-LAMPIRAN 3.Image.Marked.pdf - 502 KB
  14.  UEU-Undergraduate-11729-LAMPIRAN 4.Image.Marked.pdf - 261 KB
  15.  UEU-Undergraduate-11729-LAMPIRAN 5.Image.Marked.pdf - 2050 KB
  16.  UEU-Undergraduate-11729-LAMPIRAN 6.Image.Marked.pdf - 240 KB
  17.  UEU-Undergraduate-11729-BAB 1.Image.Marked.pdf - 338 KB

[ FullText Content - Please, register first ]

  1. UEU-Undergraduate-11729-BAB2.Image.Marked.pdf - 512 KB
  2. UEU-Undergraduate-11729-BAB3.Image.Marked.pdf - 528 KB
  3. UEU-Undergraduate-11729-BAB4.Image.Marked.pdf - 657 KB
  4. UEU-Undergraduate-11729-BAB5.Image.Marked.pdf - 216 KB

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celebrity , celebrity endorser , citra , citra merek , dan , endorser , harga , harga dan keputusan pembelian , keputusan , merek , pembelian



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