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UEU » Scientific Articles » Public Relation Posted by [email protected] at 14/05/2019 15:03:25 • 625 Views
MODEL PENERIMAAN DAN PENYAMPAIAN PESAN KAMPANYE POLITIK DI MEDIA SOSIALCreated by :
Dani Vardiansyah ( 298080098 )
Subject: | KOMUNIKASI PROPAGANDA | Alt. Subject : | PROPAGANDA COMMUNICATION | Keyword: | POLITICAL CAMPAIGNS SOCIAL MEDIA MESSAGES |
Description:
This study aims to build a model for the acceptance and delivery of political campaign messages on social media, especially
the FB group. The research was built in two stages. First, using the constructivist critical qualitative approach and, second,
with the positivistic quantitative paradigm. The first stage is intended to build a hypothesis model to be continued with the
second stage to test the hypothesis model. This text is a first-stage research report with a constructivist qualitative approach
in which data is collected through literature studies and in-depth interviews with a number of credible informants. With the
construction of a model of acceptance and delivery of political campaign messages, it is expected that it can provide input
and understanding of the behavior of FB group users in receiving and delivering political campaign messages; both the
contents of the message are in the form of positive and negative campaigns (black campaign). Research has focused since the
post-2017 DKI Election Campaign, continuing with the ahead and during the 2019 Election. Keyword: political
campaigns, social media messages.
Date Create | : | 00/00/0000 | Type | : | Text | Format | : | PDF | Language | : | Indonesian | Identifier | : | UEU-Article-5_0106 | Collection ID | : | 5_0106 |
Source : Artikel Jurnal
Relation Collection: Fakultas Ilmu Komunikasi
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @2019 Perpustakaan Universitas Esa Unggul
Publication URL : https://digilib.esaunggul.ac.id/model-penerimaan-dan-penyampaian-pesan-kampanye-politik-di-media-sosial-13014.html
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UEU-Article-13014-05_0106.Image.Marked.pdf - 377 KB
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