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UEU » Scientific Articles » Manajemen Posted by [email protected] at 05/08/2019 17:14:11 • 1361 Views
WORD OF MOUTH, TRUST, SATISFACTION AND EFFECT REPURCHASE INTENTION TO BATAVIA HOSPITAL IN WEST JAKARTA INDONESIACreated by :
Endang Ruswanti ( 215030578 ) Aprilita Rina Yanti Eff., M.Biomed., Apt.
Subject: | PROMOSI STRATEGI PROMOSI PESAN MULUT | Alt. Subject : | PROMOTION PROMOTION STRATEGY WORD OF MOUTH | Keyword: | HOSPITAL PROMOTION |
Description:
Abstract. he consistent pattern
of marketing social relations is properly
established from community interactions
both independently, and in public groups
by efficiently utilizing the specific type of
chain conversation or
necessary WOM technology in
Indonesia, hospital patient in narrating
sick person experiences have frequently
done such communication, however little
investigation on
kind word of mouth. This concerned
research was merely proposed to
scientifically investigate the substantial
issue of word of mouth on monotonous
cure behavior at Hospital the Occident
Jakarta. New Wave Technology
facilitates the invention of specific
instead of cultural property and
interactivity which eventually design an
effective method of word of mouth
communication that obliquely grows into
a recent form of significant advancement
in strengthening the official position of
repetitive treatment behavior to
hospitals. Research conducted by
Nielsen in 2007 by the United States that
purchaser trust is strongly affected by
valuable suggestions from others when
choosing supported by a critical
acquisition. Associated to conversation
processes involving people and
communal groups on social media
uniquely to properly acquire answers
to word of mouth communication
patterns influence re-treatment to the
Hospital. The investigation method led
to the use of an SEM analyzer
with lisrels used application. The
experiments sample involves close to
114 responders, accompanied by a
purposeful sampling
method. The result evidence that the
performance of ones duties quality and
trust possess an outcome on fulfillment
and then influence commitment to
admittance the Hospital in West Jakarta.
Keywords: WOM, Trust, compliance,
Intention Repurchase Hospital
Date Create | : | 00/00/0000 | Type | : | Text | Format | : | PDF | Language | : | Indonesian | Identifier | : | UEU-Article-5_0116 | Collection ID | : | 5_0116 |
Source : Artikel Jurnal
Relation Collection: Fakultas Ekonomi dan Bisnis
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @2019 Perpustakaan Universitas Esa Unggul
Publication URL : https://digilib.esaunggul.ac.id/word-of-mouth-trust-satisfaction-and-effect-repurchase-intention-to-batavia-hospital-in-west-jakarta-indonesia-13179.html
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- UEU-Article-13179-5_0116.pdf - 986 KB
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