APPLICATIONS OF DIMENSIONS SENSE, FEEL, THINK, ACT, RELATE, CUSTOMER SATISFACTION, GETOK TULAR COMMUNICATION, AND PURCHASE INTENTION IN JAKARTA ORGANIC RESTAURANTS

Sense, feel, think, act, relate affect the formation of customer value, customer satisfaction, word of mouth communication and organic purchase intention. Competitive changes in modern times and requirecompanies to improve themselves and have new strategies to differentiate competitors in order to have acompetitive advantage. The problem of researching organic restaurants is that they get less customer visits,even though they serve healthy dishes, even though they are more expensive. Through unique experientialmarketing, entertaining customers to satisfy them. Satisfied customers are expected to communicate and have an impact on customers to intend to make repeat purchases. Experience is the main component of marketing, it aims to make consumers respond, actively buy and feel different foods, different perceptionsas a consequence of consumers from the experience of eating organic food. The purpose of this study is toanalyze the effect of experiential marketing dimensions, customer satisfaction, word of mouthcommunication, on purchase intention. The research method tested the causal relationship with 203respondents. Purposive sampling, visitors to organic restaurants in Jakarta, Surabaya, and Yogyakarta. Theresearch findings of experiential marketing dimensions affect customer satisfaction, getok tularcommunication and influence the purchase intention of organic food. However, the experiential marketingdimension with getok tular communication has no significant effect. Research contributions to makeorganic food popular among Indonesian customers.

1.  UEU-Article-25403-5_0914.pdf - 471 KB