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UEU » Scientific Articles » Manajemen
Posted by [email protected] at 10/04/2015 15:20:04  •  3096 Views


ANALISIS PENGARUH PENGALAMAN PEMASARAN DAN CITRA MEREK TERHADAP KEPERCAYAAN MEREK DAN DAMPAKNYA TERHADAP LOYALITAS KONSUMEN (STUDI KASUS : DAPUR COKLAT CABANG GREENVILLE)

Created by :
Ria Rivisa ( none )



SubjectPEMASARAN
MEREK
KEPERCAYAAN KONSUMEN
Alt. Subject MARKETING
BRAND
TRUST
Keywordexperential marketing
brand image
brand trust
customer loyalty
Contributor:
  1. Lia Amalia
Date Create:10/04/2015
Type:Text
Format:pdf
Language:Indonesian
Identifier:UEU-Article-SCI_FMI6_RIV
Collection ID:SCI_FMI6_RIV


Source :
Proceedings Forum Manajemen Indonesia 6 : Entrepreneurial Management

Relation Collection:
FAKULTAS EKONOMI

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2014 Universitas Esa Unggul


Publication URL :
https://digilib.esaunggul.ac.id/analisis-pengaruh-pengalaman-pemasaran-dan-citra-merek-terhadap-kepercayaan-merek-dan-dampaknya-terhadap-loyalitas-konsumen-studi-kasus--dapur-coklat-cabang-greenville-5271.html




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brand , brand image , brand trust , customer , customer loyalty , experential , experential marketing , image , loyalty , marketing , trust



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