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UEU » Journal » Planologi
Posted by [email protected] at 18/01/2021 15:20:48  •  532 Views


ANALISIS EFEKTIVITAS TRANSPORTASI OJEK ONLINE SEBAGAI PILIHAN MODA TRANSPORTASI DI JAKARTA (STUDI KASUS: GO-JEK INDONESIA)

Created by :
Widya Wulandari ( none )
Laili Fuji Widyawati



SubjectOJEK
GOJEK
Alt. Subject ONLINE
TRANSPORTATION
KeywordTRANSPORTASI

Description:

Penelitian ini bertujuan untuk memperoleh data terhadap efektivitas Transportasi Online Go-Jek dengan mengetahui kedudukan transportasi ojek online sebagai bagian dari moda transportasi, dan menganalisis efektivitas Transportasi Online Go-Jek. Oleh karena itu, metode pendekatan yang digunakan pada penelitian ini adalah metode kuantitatif deskriptif dengan analisis statistik pembobotan berdasarkan tingkat kepuasan pengguna sehingga sasaran penelitian ini adalah pengguna Transportasi Online Go-Jek sebanyak 100 pengguna, serta mempertimbangkan pendapat pengemudi dan orang atau pakar yang mengerti dalam bidang transportasi. Analisis data penelitian ini dengan data primer, yaitu observasi lapangan, wawancara dan kuesioner, dan data sekunder yaitu undangundang dan buku terkait lalu lintas dan angkutan. Hasil penelitian terhadap kedudukannya yang menunjukkan Transportasi Online Go-Jek belum diatur dalam undang-undang terkait lalu lintas dan angkutan jalan, namun keberadaannya saat ini menjadi moda transportasi publik bagi masyarakat di Jakarta karena telah memenuhi harapan sebagai moda transportasi yang diinginkan masyarakat. Pencapaian efektivitasnya sudah baik, namun masih belum optimal pada beberapa pelayanannya, seperti rentang waktu tempuh perjalanan, pelayanan pengemudi kepada pengguna, sistem aplikasi, keamanan dan keselamatan, dan tarif baru pada biaya yang dibebankan jarak dekat maupun jarak jauh. Oleh karena itu, perusahaan Go-Jek Indonesia sebaikanya bekerjasama dengan instansi terkait dengan transportasi dalam hal status dan perizinannya sebagai moda transportasi publik dan dengan beroperasinya transportasi ini yang cenderung diminati masyarakat diharapkan dapat menjadi acuan bagi pemerintah untuk menciptakan sistem pelayanan transportasi umum yang efektif, serta perlu dilakukan perbaikan atau evaluasi pada pelayanan yang masih belum optimal.


Alt. Description

This study aims to obtain data on the effectiveness of Go-Jek Online Transportation by knowing the position of online motorcycle taxi transportation as part of the transportation mode, and analyzing the effectiveness of Go-Jek Online Transportation. Therefore, the approach method used in this study is descriptive quantitative method with weighting statistical analysis based on the level of user satisfaction so that the target of this study is 100 users of Go-Jek Online Transportation, and consider the opinions of drivers and people or experts who understand in the field transportation. Analysis of this research data with primary data, namely field observations, interviews and questionnaires, and secondary data, namely laws and books related to traffic and transportation. The results of the study on the position that shows Go-Jek Online Transportation has not been regulated in laws relating to traffic and road transport, but its existence is currently a mode of public transportation for the people in Jakarta because it fulfills expectations as a mode of transportation desired by the community. Achievement of its effectiveness is good, but it is still not optimal in some of its services, such as travel time span, driver services to users, application systems, security and safety, and new rates on fees that are charged at close or long distance. Therefore, the Go-Jek Indonesia company should collaborate with transportation related institutions in terms of their status and licensing as a mode of public transportation and with the operation of this transportation that people tend to be interested in. It is hoped that the government can create an effective public transportation service system need to be repaired or evaluated on services that are still not optimal.

Date Create:18/01/2021
Type:Text
Format:pdf
Language:Indonesian
Identifier:UEU-Journal-11_0657
Collection ID:11_0657


Source :
Jurnal Planesa Volume 8, Nomor 2 November 2017

Relation Collection:
Civitas Akademika Universitas Esa Unggul

Coverage :
Fakultas Teknik

Rights :
@2021 Perpustakaan Universitas Esa Unggul


Publication URL :
https://digilib.esaunggul.ac.id/analisis-efektivitas-transportasi-ojek-online-sebagai-pilihan-moda-transportasi-di-jakarta-studi-kasus-gojek-indonesia-17889.html




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