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UEU » Journal » Manajemen
Posted by [email protected] at 30/11/2022 05:28:41  •  36 Views


PENGARUH RETURN POLICY LENIENCY DAN SELLER REPUTATION TERHADAP PURCHASE DECISION DIMEDIASI CONSUMER TRUST

Effect of Return Policy Leniency and Seller Reputation on Purchase Decision Mediated by Consumer Trust

Created by :
Puspita Chairun Nisa ( 0403088203 )
Veni Helen Virgita Hutagalung



SubjectBISNIS RETAIL
KEPUTUSAN PEMBELIAN
KEBIJAKAN PENGEMBALIAN
Alt. Subject RETAIL BUSINESS
BUYING DECISION
RETURN POLICY
KeywordReturn Policy Leniency
Seller Reputation
Purchase Decision
Consumer Trust
Signaling Theory
Date Create:30/11/2022
Type:Text
Format:pdf
Language:Indonesian
Identifier:UEU-Journal-11_3473
Collection ID:11_3473


Source :
Jurnal Bisnis dan Pemasaran Digital, Vol. 1, No. 2, 2022, 61-75

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Unversitas Esa Unggul

Rights :
@2022 Perpustakaan Universitas Esa Unggul


Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-return-policy-leniency-dan-seller-reputation-terhadap--purchase--decision-dimediasi--consumer-trust-26840.html




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[ Link of Contents]
  1. Jurnal Bisnis dan Pemasaran Digital
    http://penerbitgoodwood.com/index.php/JBPD/article/view/642/198

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Consumer , Consumer Trust , Decision , Leniency , Policy , Purchase , Purchase Decision , Reputation , Return , Return Policy Leniency , Seller , Seller Reputation , Signaling , Signaling Theory , Theory , Trust



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