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UEU » Journal » Manajemen
Posted by [email protected] at 18/01/2023 15:41:31  •  521 Views


ANTESEDEN PEMBELIAN IMPULSIF DI PASAR RITEL MODERN: PEMBELAJARAN DARI INDONESIA

Created by :
Dodi Ria Atmaja ( 0301098703 )
Alvin Edison



SubjectPERILKU KONSUMEN
PEMBELIAN
PEMASARAN
Alt. Subject CONSUMER BEHAVIOR
PURCHASE
MARKETING
KeywordBrand Image
Situational Factors
Sales Promotion
Store Atmosphere
Impulsive Buying
Hedonic Shopping Motivation
Date Create:18/01/2023
Type:Text
Format:pdf
Language:Indonesian
Identifier:UEU-Journal-11_3671
Collection ID:11_3671


Source :
Jurnal Lentera Bisnis, Vol. 11, No. 2, Mei 2022

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2023 Perpustakaan Universitas Esa Unggul


Publication URL :
https://digilib.esaunggul.ac.id/anteseden-pembelian-impulsif-di-pasar-ritel-modern-pembelajaran-dari-indonesia-27236.html




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[ Link of Contents]
  1. Jurnal Lentera Bisnis
    https://plj.ac.id/ojs/index.php/jrlab/article/view/553/411

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Atmosphere , Brand , Brand Image , Buying , Factors , Hedonic , Hedonic Shopping Motivation , Image , Impulsive , Impulsive Buying , Motivation , Promotion , Sales , Sales Promotion , Shopping , Situational , Situational Factors , Store , Store Atmosphere



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