PENGARUH KREDIBILITAS CELEBRITY ENDORSER TERHADAP MINAT BELI

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UEU » Journal » Manajemen
Posted by [email protected] at 14/11/2023 13:51:26 • 346 Views

PENGARUH KREDIBILITAS CELEBRITY ENDORSER TERHADAP MINAT BELI

Created by :
Muna Milatina ( 20190101178 )
Dodi Ria Atmaja (0301098703)

Subject:	PEMASARAN KONSUMEN INDUSTRI KOSMETIK
Alt. Subject :	MARKETING CONSUMER COSMETIC INDUSTRY
Keyword:	Kredibilitas Selebriti Kepercayaan Keahlian Daya Tarik Kesesuaian Niat Beli Harga Premium

Date Create	:	14/11/2023
Type	:	Text
Format	:	pdf
Language	:	Indonesian
Identifier	:	UEU-Journal-11_4279
Collection ID	:	11_4279

Source :
Jurnal Akuntansi dan Manajemen Esa Unggul (JAME), Vol 11, No. 2 (2023)

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Unversitas Esa Unggul

Rights :
@2023 Perpustakaan Universitas Esa Unggul

Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-kredibilitas-celebrity-endorser-terhadap-minat-beli-30942.html

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