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UEU » Journal » Manajemen
Posted by [email protected] at 14/12/2023 10:34:18  •  153 Views


PERAN PERCEIVED INFLUENCER TERHADAP INTENTION TO PURCHASE RECOMMENDED BRANDS

Created by :
Virra Aprillian ( 20190101454 )
Nina Nurhasanah (0325107804)



SubjectMEDIA SOSIAL
PEMASARAN DIGITAL
PEMBELIAN
Alt. Subject SOCIAL MEDIA
DIGITAL MARKETING
INFLUENCER
Keywordbrand engagement in self-concept
brand expected value
intention to purchase recommended brands
influencer
perceived influence
Date Create:14/12/2023
Type:Text
Format:pdf
Language:Indonesian
Identifier:UEU-Journal-11_4419
Collection ID:11_4419


Source :
Jurnal Publikasi Ilmu Manajemen (JUPIMAN), Vol.2, No.4, Desember 2023

Coverage :
Civitas Akademika Unversitas Esa Unggul

Rights :
@2023 Perpustakaan Universitas Esa Unggul


Publication URL :
https://digilib.esaunggul.ac.id/peran-perceived-influencer-terhadap-intention-to-purchase-recommended-brands-31304.html




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[ Link of Contents]
  1. Jurnal Publikasi Ilmu Manajemen (JUPIMAN)
    https://ejurnal.politeknikpratama.ac.id/index.php/jupiman/article/view/2841/2669

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brand , brand engagement in self-concept , brand expected value , brands , engagement , expected , in , influence , influencer , intention , intention to purchase recommended brands , perceived , perceived influence , purchase , recommended , self-concept , to , value



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