THE INFLUENCE OF CELEBRITY ENDORSERS AND DISCOUNTS ON IMPULSE BUYING MODERATED BY HEDONIC SHOPPING MOTIVATION IN GENERATION Z ONLINE

UPT. PERPUSTAKAAN Universitas Esa Unggul Kampus Emas UEU - Jakarta Barat
Phone	:	021-5674223, ext 282
Fax	:
E-mail	:	[email protected]
Website	:	http://library.esaunggul.ac.id
Support (Customer Service) :
[email protected]

Welcome..guys!

Have a problem with your access?
Please, contact our technical support below:

LIVE SUPPORT

Astrid Chrisafi

! ATTENTION !

To facilitate the activation process, please fill out the member application form correctly and completely

Registration activation of our members will process up to max 24 hours (confirm by email). Please wait patiently

Still Confuse?
Please read our User Guide

UEU » Journal » Manajemen
Posted by [email protected] at 14/12/2023 11:48:55 • 173 Views

THE INFLUENCE OF CELEBRITY ENDORSERS AND DISCOUNTS ON IMPULSE BUYING MODERATED BY HEDONIC SHOPPING MOTIVATION IN GENERATION Z ONLINE

Created by :
Rosdiana ( 20180101093 )
Abdurrahman (0319107802)

Subject:	GENERASI Z PEMASARAN DIGITAL PEMBELIAN IMPULSIF
Alt. Subject :	GENERATION Z DIGITAL MARKETING IMPULSIVE BUYING
Keyword:	Celebrity Endorser Discount Hedonic Shopping Motivation Impulse Buying

Date Create	:	14/12/2023
Type	:	Text
Format	:	pdf
Language	:	Indonesian
Identifier	:	UEU-Journal-11_4421
Collection ID	:	11_4421

Source :
Formosa Journal of Sustainable Research (FJSR), Vol.2, No.8, Agustus 2023, pp: 2099-2114

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Unversitas Esa Unggul

Rights :
@2023 Perpustakaan Universitas Esa Unggul

Publication URL :
https://digilib.esaunggul.ac.id/the-influence-of-celebrity-endorsers-and-discounts-on-impulse-buying-moderated-by-hedonic-shopping-motivation-in-generation-z-online-31311.html

[ Free Download - Free for All ]

...No Files...

[ FullText Content - Please, register first ]

...No Files...

[ Link of Contents]