DETERMINANTS OF PURCHASE INTENTION OF SKINCARE PRODUCTS, BRAND IMAGE AS MODERATION ON THE TIKTOK PLATFORM

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UEU » Journal » Manajemen
Posted by [email protected] at 30/07/2024 20:17:41 • 61 Views

DETERMINANTS OF PURCHASE INTENTION OF SKINCARE PRODUCTS, BRAND IMAGE AS MODERATION ON THE TIKTOK PLATFORM

Created by :
Nadia Agustini ( 20200101184 )
Elistia (0308127804)

Subject:	PEMASARAN MEDIA SOSIAL PEMBELIAN PRODUK
Alt. Subject :	MARKETING SOCIAL MEDIA PRODUCT PURCHASE
Keyword:	Brand Image Influencer Endorsement Online Customer Reviews Price Consciousness Purchase Intention Social Media Marketing Activities

Date Create	:	30/07/2024
Type	:	Text
Format	:	pdf
Language	:	Indonesian
Identifier	:	UEU-Journal-11_5092
Collection ID	:	11_5092

Source :
Maeswara : Jurnal Riset Ilmu Manajemen Dan Kewirausahaan, Vol 2, Issue 3, Juni 2024, pp: 87-116

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2024 Perpustakaan Universitas Esa Unggul

Publication URL :
https://digilib.esaunggul.ac.id/determinants-of-purchase-intention-of-skincare-products-brand-image-as-moderation-on-the-tiktok-platform-34484.html

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