ANALISIS FAKTOR YANG MEMPENGARUHI GREEN PURCHASE INTENTION DIMODERASI OLEH GREEN BRAND KNOWLEDGE

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UEU » Journal » Manajemen
Posted by [email protected] at 18/01/2025 16:33:20 • 32 Views

ANALISIS FAKTOR YANG MEMPENGARUHI GREEN PURCHASE INTENTION DIMODERASI OLEH GREEN BRAND KNOWLEDGE

Created by :
Elistia ( 0308127804 )
Sartika Dwi Rohmatin (20190101314)

Subject:	PRODUK RAMAH LINGKUNGAN PEMASARAN PEMBAYARAN
Alt. Subject :	ENVIRONMENTALLY FRIENDLY PRODUCTS MARKETING PAYMENT
Keyword:	Attitude Green Brand Knowledge Green Purchase Intention Green Brand Positioning Perceived Behavioral Control Subjective Norm

Date Create	:	18/01/2025
Type	:	Text
Format	:	pdf
Language	:	Indonesian
Identifier	:	UEU-Journal-11_5437
Collection ID	:	11_5437

Source :
Jurnal Usaha, Vol. 5, No. 2, Desember 2024

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Unversitas Esa Unggul

Rights :
@2025 Perpustakaan Universitas Esa Unggul

Publication URL :
https://digilib.esaunggul.ac.id/analisis-faktor-yang-mempengaruhi-green-purchase-intention-dimoderasi-oleh-green-brand-knowledge-36851.html

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