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UEU » Journal » Manajemen
Posted by [email protected] at 27/05/2025 20:34:56  •  32 Views


INFLUENCE BRAND EXPERIENCE, PERCEIVED QUALITY, AND BRAND LOVE ON BRAND LOYALTY FOR PURCHASING JANJI JIWA PRODUCTS

Created by :
Ristiana Rahayu (20180101620) ; Endang Ruswanti ( None )



SubjectKEPUASAN KONSUMEN
PEMASARAN
PELAYANAN
Alt. Subject CONSUMER SATISFACTION
MARKETING
SERVICE
Keywordbrand experience
brand loyalty
brand love
perceived quality
value
Date Create:27/05/2025
Type:Text
Format:Fullteks artikel
Language:English
Identifier:UEU-Journal-11_5584
Collection ID:11_5584


Source :
Jurnal Ilmiah Manajemen Kesatuan, Volume 12, Number 3, Mei 2024, pp: 743-754

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2025 Perpustakaan Universitas Esa Unggul


Publication URL :
https://digilib.esaunggul.ac.id/influence-brand-experience-perceived-quality-and-brand-love-on-brand-loyalty-for-purchasing-janji-jiwa-products-39037.html




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[ Link of Contents]
  1. Jurnal Ilmiah Manajemen Kesatuan
    https://jurnal.ibik.ac.id/index.php/jimkes/article/view/2325/1843

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brand , brand experience , brand love , brand loyalty , experience , love , loyalty , perceived , perceived quality , quality , value



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