EMAIL: PASSWORD:
Front Office
UPT. PERPUSTAKAAN
Universitas Esa Unggul


Kampus Emas UEU - Jakarta Barat

Phone : 021-5674223, ext 282
Fax :
E-mail : [email protected]
Website : http://library.esaunggul.ac.id

Support (Customer Service) :
[email protected]








Welcome..guys!

Have a problem with your access?
Please, contact our technical support below:
LIVE SUPPORT


Astrid Chrisafi




! ATTENTION !

To facilitate the activation process, please fill out the member application form correctly and completely
Registration activation of our members will process up to max 24 hours (confirm by email). Please wait patiently

Still Confuse?
Please read our User Guide

Keyword
Mode
Expanded Search (for Free text search only)
 

UEU » Journal » Puspen Jurnal UEU
Posted by [email protected] at 10/01/2014 18:34:45  •  3916 Views


KOMUNIKASI PEMASARAN SEBAGAI STRATEGI MEMPERLUAS PASAR

Created by :
Jatmiko ( none )



SubjectPEMASARAN
Alt. Subject MARKETING
CUSTOMER
KeywordKOMUNIKASI
STRATEGI

Description:

In marketing communications as a tool not only to make contact relationships with customers and prospects, as well as a marketing communication tool to ensure be associated with a variety of stakeholders in a product. The use of media in a communication process needs to consider the possibility of distortion or constraints that arise. Distortions or obstacles can cause miscommunication conditions, which communicates the message delivered by the deemed to fail because communication gave the rakasi different from that expected by the communicator. They may be caused by a variety of differences in interpretation of the message. Marketing communications more emphasis on direct fulfillment products or services required by consumers. Thus, marketing is always trying to improve the economic exchange relationship between the organization and its customers. Marketing communication has a very important role for the company to perform imaging on a particular brand. In addition to marketing communications to develop consumer awareness of products / services produced by the company. So that consumers know the product / service being offered, so can stimulate sales. Along with the times, now better known marketing communications integrated marketing communications, which means that a concept of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic roles of a variety of disciplines such as communication, print-electronic media advertising, direct response, promotions sales, and public relations (public relations) and combines these disciplines to provide clarity, consistency and maximum communication impact. In the expansion of the market through marketing communications through basically a placement company mission or goal-setting organization with an emphasis on the external and internal forces, formulation of policies and strategies to achieve goals and ensure proper implementation, so that the main goals and objectives of the organization as a market expansion step can achieved. Marketing and Public Relations as a marketing communications tool that combines marketing strategy and program execution (Marketing Strategy Implementation) with the activity of PR work program (Work Program of Public Relations), there are three important strategies that can be done is push strategy, pull strategy, pass strategy.

Date Create:10/01/2014
Type:Text
Format:pdf
Language:Indonesian
Identifier:UEU-Journal-KOM090212_Jat
Collection ID:KOM090212_Jat


Source :
Jurnal Komunikologi Volume 9 Nomor 2, September 2012

Relation Collection:
Puspen Jurnal UEU

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
[email protected] Puspen Jurnal UEU


Publication URL :
https://digilib.esaunggul.ac.id/komunikasi-pemasaran-sebagai-strategi-memperluas-pasar-2067.html




[ Free Download - Free for All ]

...No Files...

[ FullText Content - Please, register first ]

  1. UEU-Journal-2067-Jatmiko_11.pdf - 200 KB

 10 Similar Document...

     No similar subject found !

 10 Related Document...






HELP US !
You can help us to define the exact keyword for this document by clicking the link below :

KOMUNIKASI , STRATEGI



POLLING

Bagaimana pendapat Anda tentang repository kami ?

Bagus Sekali
Baik
Biasa
Jelek
Mengecewakan




58401460


Visitors Today : 1
Total Visitor : 1963317

Hits Today : 30899
Total Hits : 58401460

Visitors Online: 1


Calculated since
16 May 2012

You are connected from 172.17.121.29
using CCBot/2.0 (https://commoncrawl.org/faq/)


UEU Digital Repository Feeds


Copyright © UEU Library 2012 - 2023 - All rights reserved.
Dublin Core Metadata Initiative and OpenArchives Compatible
Developed by Hassan