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UEU » Journal » Puspen Jurnal UEU
Posted by [email protected] at 10/01/2014 18:34:45 • 3916 Views
KOMUNIKASI PEMASARAN SEBAGAI STRATEGI MEMPERLUAS PASARCreated by :
Jatmiko ( none )
|Alt. Subject : ||MARKETING|
In marketing communications as a tool not only to make contact relationships with customers and prospects, as well as a
marketing communication tool to ensure be associated with a variety of stakeholders in a product. The use of media in a
communication process needs to consider the possibility of distortion or constraints that arise. Distortions or obstacles can
cause miscommunication conditions, which communicates the message delivered by the deemed to fail because
communication gave the rakasi different from that expected by the communicator. They may be caused by a variety of
differences in interpretation of the message. Marketing communications more emphasis on direct fulfillment products or
services required by consumers. Thus, marketing is always trying to improve the economic exchange relationship between
the organization and its customers. Marketing communication has a very important role for the company to perform
imaging on a particular brand. In addition to marketing communications to develop consumer awareness of products /
services produced by the company. So that consumers know the product / service being offered, so can stimulate sales.
Along with the times, now better known marketing communications integrated marketing communications, which means
that a concept of marketing communications planning that recognizes the added value of a comprehensive plan that
evaluates the strategic roles of a variety of disciplines such as communication, print-electronic media advertising, direct
response, promotions sales, and public relations (public relations) and combines these disciplines to provide clarity,
consistency and maximum communication impact. In the expansion of the market through marketing communications
through basically a placement company mission or goal-setting organization with an emphasis on the external and
internal forces, formulation of policies and strategies to achieve goals and ensure proper implementation, so that the main
goals and objectives of the organization as a market expansion step can achieved. Marketing and Public Relations as a
marketing communications tool that combines marketing strategy and program execution (Marketing Strategy
Implementation) with the activity of PR work program (Work Program of Public Relations), there are three important
strategies that can be done is push strategy, pull strategy, pass strategy.
|Date Create||:||10/01/2014 |
Jurnal Komunikologi Volume 9 Nomor 2, September 2012
Puspen Jurnal UEU
Civitas Akademika Universitas Esa Unggul
[email protected] Puspen Jurnal UEU
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