EV-STATION ELECTRIC VEHICLE CHARGING STATION

The rapid growth in the use of electric vehicles (EVs) requires adequate infrastructure, including electric vehicle charging stations ( SPKLU ). To promote the adoption of electric vehicles and increase the use of SPKLU , careful marketing planning is needed by taking into account the elements of marketing mix (product, price, place, and promotion) as well as segmentation, targeting, and position ing (STP) practices, This study aims to develop a comprehensive marketing plan for SPKLU by integrating elements of marketing mix and STP approach. This research also seeks to understand how to identify the most relevant target segments, determine SPKLU s position in the market, and design marketing messages that suit those segments. The results of the study present an in - depth understanding of the preferences and needs of the target segment, as well as the factors influencing the decision to use SPKLU . The se findings are used to formulate a marketing mix strategy that includes competitive pricing, strategic SPKLU location, promotion through various channels, and development of services that meet customer needs, The results of the study present an in - depth u nderstanding of the preferences and needs of target segments, as well as factors that influence the decision to use SPKLU . These findings are used to formulate a marketing mix strategy that includes competitive pricing, strategic SPKLU locations, promotion through various channels, and service development that meets customer needs

1.  UEU-Master-32327-COVER.Image.Marked.pdf - 203 KB
2.  UEU-Master-32327-HALAMAN PENGESAHAN.Image.Marked.pdf - 385 KB
3.  UEU-Master-32327-HALAMAN PERSETUJUAN.Image.Marked.pdf - 407 KB
4.  UEU-Master-32327-HALAMAN PERNYATAAN KEASLIAN.Image.Marked.pdf - 375 KB
5.  UEU-Master-32327-ABSTRAK.Image.Marked.pdf - 377 KB
6.  UEU-Master-32327-KATA PENGANTAR.Image.Marked.pdf - 288 KB
7.  UEU-Master-32327-DAFTAR ISI.Image.Marked.pdf - 449 KB
8.  UEU-Master-32327-DAFTAR PUSTAKA.Image.Marked.pdf - 303 KB
9.  UEU-Master-32327-LAMPIRAN.Image.Marked.pdf - 763 KB
10.  UEU-Master-32327-BAB1.Image.Marked.pdf - 890 KB