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UEU » Non Degree » Manajemen
Posted by [email protected] at 10/12/2018 16:39:44  •  71 Views


PENGARUH CELEBRITY ENDORSER (VEBBY PALWINTA), IKLAN DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN HAND AND BODY LOTION MARINA (STUDI KASUS DI WILAYAH KEDOYA, JAKARTA BARAT)

Created by :
RENI PITASARI ( 201411239 )



SubjectPRODUK
PROMOSI
SELEBRITI
Alt. Subject PRODUCTS
PROMOTION
SELEBRITI
Keywordcelebrity endorser
iklan
brand image dan keputusan pembelian

Description:

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh Celebrity Endorser, Iklan, dan Brand Image terhadap Keputusan Pembelian Hand and Body Lotion Marina di Wilayah Kedoya, Jakarta Barat. Teknik analisis data menggunakan Analisis Regresi Linier Berganda. Sampel yang diambil sebanyak 150 responden yakni seluruh orang yang pernah membeli dan menggunakan Hand and Body Lotion. Penentuan sampel dengan teknik non probability sampling. Berdasarkan hasil penelitian dapat disimpulkan bahwa (a) Celebrity Endorser berpengaruh positif dan Signifikan terhadap Keputusan Pembelian Hand and Body Lotion Marina (b) Iklan berpengaruh positif dan signifikan terhadap Keputusan Pembelian Hand and Body Lotion Marina (c) Brand Image berpengaruh positif dan Signifikan terhadap Keputusan Pembelian Hand and Body Lotion Marina (d) Celebrity Endorser, Iklan, dan Brand Image berpengaruh positif secara simultan terhadap Keputusan Pembelian Hand and Body Lotion Marina (e) Iklan merupakan variabel dominan yang berpengaruh terhadap keputusan pembelian Hand and Body Lotion Marina di wilayah Kedoya, Jakarta Barat.

Date Create:10/12/2018
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-NonDegree-201411239
Collection ID:201411239


Source :
Undergraduate Theses of Management

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@perpustakaan Universitas Esa Unggul 2018


Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-celebrity-endorser-vebby-palwinta-iklan-dan-brand-image-terhadap-keputusan-pembelian-hand-and-body-lotion-marina-studi-kasus-di-wilayah-kedoya-jakarta-barat-12065.html




[ Free Download - Free for All ]

  1.  UEU-NonDegree-12065-COVER.Image.Marked.pdf - 157 KB
  2.  UEU-NonDegree-12065-PERSETUJUAN.Image.Marked.pdf - 596 KB
  3.  UEU-NonDegree-12065-PENGESAHAN.Image.Marked.pdf - 546 KB
  4.  UEU-NonDegree-12065-KATA PENGANTAR, ABSTRAK.Image.Marked.pdf - 500 KB
  5.  UEU-NonDegree-12065-DAFTAR ISI.Image.Marked.pdf - 334 KB
  6.  UEU-NonDegree-12065-DAFTAR PUSTAKA.Image.Marked.pdf - 513 KB
  7.  UEU-NonDegree-12065-LAMPIRAN.Image.Marked.pdf - 1704 KB
  8.  UEU-NonDegree-12065-BAB I.Image.Marked.pdf - 852 KB

[ FullText Content - Please, register first ]

  1. UEU-NonDegree-12065-BABII.Image.Marked.pdf - 720 KB
  2. UEU-NonDegree-12065-BABIII.Image.Marked.pdf - 783 KB
  3. UEU-NonDegree-12065-BABIV.Image.Marked.pdf - 1036 KB
  4. UEU-NonDegree-12065-BABV.Image.Marked.pdf - 428 KB

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brand , brand image dan keputusan pembelian , celebrity , celebrity endorser , dan , endorser , iklan , image , keputusan , pembelian



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