PELATIHAN PENGELOLAAN MANAJEMEN BISNIS UNTUK UMKM DI ERA NEW NORMAL

Dampak dari pandemi covid-19 ini sungguh berakibat buruk bagi UMKM, penurunan penjualan, banyak dari mereka yang usahanya stagnan, bahkan hampir tutup. Adanya permasalahan di tengah kesulitan tersebut perlu adanya suatu strategi pertahanan untuk tetap menjalankan usaha, memproduksi barang/jasa, kemudian memasarkan ke segmen dan target pasar yang dituju. Pengetahuan dan pemahanan tentang strategi pemasaran sangat penting untuk menunjang keberhasilan usaha di tengah kondisi pandemi Covid-19 ini. Maka, diperlukan solusi dan peran dari berbagai pihak, termasuk akademisi dalam memperkuat pengetahuan dan pemahaman strategi pemasaran yang efektif pada saat ini. Mitra dari Pengabdian kepada Masyarakat ini adalah UMKM dan Kelompok Usaha Bersama di DKI Jakarta. Pelatihan ini diselenggarakan sejak bulan Februari 2020 sampai dengan Oktober 2020 secara berkala dengan peserta yang berbeda. Metode pelaksanaan pelatihan ini dilakukan secara online dengan materi tentang strategi bauran pemasaran, yaitu strategi produk, distribusi, harga, dan promosi. Bagaimana mengelola promosi dalam kondisi PSBB (pembatasan sosial berskala besar), yaitu dengan memanfaatkan teknologi digital dan memperluas jaringan melalui sosial media, membuat fitur � fitur / content yang menarik perhatian calon konsumen, bagaimana komunikasi pemasaran yang tepat. Melalui pelatihan ini diaharapkan mampu mempertahankan dan meningkatkan kapasitas pengusaha kecil agar pereknomiannya mampu bertahan, dan mengembangkan usaha secara berkelanjutan didukung oleh kreatifitas dan inovasi untuk terus bergerak maju sehingga mampu menghadapi tantangan dan perubahan, serta berkontribusi bagi kesejahteraan masyarakat.


Alt. Description

he impact of the covid-19 pandemic has had a bad impact on MSMEs, decreased sales, many of them whose businesses are stagnant, even close to closing. The existence of problems in the midst of these difficulties requires a defense strategy to keep running the business, producing goods / services, and then marketing to the target market segments and targets. Knowledge and understanding of marketing strategies are very important to support business success in the midst of the Covid-19 pandemic. So, solutions and roles from various parties, including academics, are needed in strengthening the knowledge and understanding of effective marketing strategies at this time. Partners of Community Service are MSMEs and Joint Business Groups in DKI Jakarta. This training was held from February 2020 to October 2020 regularly with different participants. The method of implementing this training is carried out online with material on marketing mix strategies, namely product, distribution, price and promotion strategies. How to manage promotions under PSBB (large-scale social restrictions), namely by utilizing digital technology and expanding networks through social media, creating features / content that attract the attention of potential consumers, how to communicate the right marketing. Through this training, it is hoped that they will be able to maintain and improve the capacity of small entrepreneurs so that their economy can survive, and develop their businesses in a sustainable manner supported by creativity and innovation to keep moving forward so that they are able to face challenges and changes, and contribute to the welfare of the community.

1.  UEU-Proceeding-20300-14_0006.pdf - 600 KB

1. THE 2nd SEMINAR NASIONAL ADPI MENGABDI UNTUK NEGERI PENGABDIAN MASYARAKAT DI ERA NEW NORMAL
   https://www.prosiding.adpi-indonesia.id/index.php/proceedings/article/view/122

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• Performance Model: Environmental Uncertainty, Decentralization of Authority and Business Strategy on Managerial Performance (Property and Real Estate and Food and Beverage Sectors Listed on Indonesia Stock Exchange)