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UEU » Proceeding » Psikologi
Posted by [email protected] at 29/09/2022 11:40:48  •  114 Views


PENGARUH KONSEP DIRI TERHADAP PERILAKU KONSUMTIF PENGGUNA SHOPEE PADA DEWASA AWAL

Created by :
Rhfiqa Emirna ( 20170701006 )
Aisyah Ratnaningtyas   Amalia Adhandayani



SubjectKAUM MUDA
KEPRIBADIAN
PEMBELIAN
Alt. Subject YOUTH
PERSONALITY
PURCHASE
KeywordSelf Concept
Consumptive Behavior
Shopee Users
Early Adult

Description:

Shopee menjadi e-commerce yang diminati banyak konsumen dalam kegiatan pembelian, salah satunya didominasi oleh kelompok rentang usia dewasa awal. Tingginya tingkat perilaku konsumtif diduga adanya konsep diri yang negatif pada diri seorang individu. Tujuan penelitian ini adalah untuk mengetahui pengaruh konsep diri dengan perilaku konsumtif pengguna Shopee pada dewasa awal. Penelitian ini merupakan penelitian kuantitatif non eksperimental yang berjenis kausal komparatif, dengan menggunakan alat ukur uji regresi linier sederhana. Jumlah sampel sebanyak 314 pengguna Shopee di Indonesia pada dewasa awal yang berlokasi di DKI Jakarta dengan menggunakan non-probablity sampling (purposive sampling). Instrument penelitian ini menggunakan kuisioner berdasarkan teori konsep diri (Fitts, 1971), dan perilaku konsumtif (Sumartono, 2002) menggunakan skala Likert. Diperoleh aitem valid konsep diri sebanyak 39 aitem (r ≥ 0,3) dengan reabilitas α = 0,948, dan perilaku konsumtif sebanyak 23 aitem (r ≥ 0,3) dengan reliabilitas α = 0,955. Hipotesis pada hasil penelitian ini diterima, yang artinya terdapat pengaruh konsep diri terhadap perilaku konsumtif (sig 0,000,). Pengaruh konsep diri terhadap perilaku konsumtif bersifat negatif (R2 -0,438), yang artinya semakin negatif konsep diri maka semakin tinggi perilaku konsumtifnya, dan sebaliknya. Konsep diri memberikan kontribusi sebesar 31,7% terhadap perilaku konsumtif.


Alt. Description

Shopee is the most popular e-commerce by many consumers in purchasing activities, one of Shopee users are dominated by the early adult age range group. The high levels of consumptive behaviour are suspected to be negative self-concepts in an individual. The purpose of this study is to determine the influence of selfconcept with the consumptive behaviour of Shopee users in early adult. This research is a non-experimental quantitative research of comparative causal type, using a simple linear regression test. The number of samples are 314 Shopee users in early adult in Indonesia located in DKI Jakarta using non-probability sampling (purposive sampling). This research instrument uses questionnaires based on self-concept theory (Fitts, 1971), and consumptive behaviour (Sumartono, 2002) using the Likert scale. Obtained valid item self concept are 39 items (r ≥ 0.3) with α reliability = 0.948, and consumptive behaviour are 23 items (r ≥ 0.3) with α reliability = 0.955. Hypothesis in the results of this study is accepted, which means that there is an influence of self-concept on consumptive behavior (sig 0.000,). The influence of self-concept on consumptive behavior is negative (R2 -0.438), which means the more negative the self concept, the higher the consumptive behavior, and vice versa. Self-concept contributed 31.7% to consumptive behavior.

Date Create:29/09/2022
Type:Text
Format:pdf
Language:Indonesian
Identifier:UEU-Proceeding-14_0274
Collection ID:14_0274


Source :
Psychommunity: Seminar Nasional Psikologi Esa Unggul, 25 Agustus 2021

Relation Collection:
Fakultas Psikologi

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2022 Perpustakaan Universitas Esa Unggul


Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-konsep-diri-terhadap-perilaku-konsumtif-pengguna-shopee-pada-dewasa-awal-26482.html




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[ Link of Contents]
  1. Psychommunity: Seminar Nasional Psikologi Esa Unggul
    https://prosiding.esaunggul.ac.id/index.php/SEMNASPSIKOLOGI/article/view/210/210

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Adult , Behavior , Concept , Consumptive , Consumptive Behavior , Early , Early Adult , Self , Self Concept , Shopee , Shopee Users , Users



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