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UEU » Undergraduate Theses » Public Relation Posted by [email protected] at 07/12/2023 10:58:13 • 179 Views
STRATEGI KOMUNIKASI YAYASAN AIDS INDONESIA DALAM
EDUKASI PENCEGAHAN PENULARAN HIV DAN AIDS PADA REMAJA
(STUDI KASUS SOSIALISASI HIV DAN AIDS YAYASAN AIDS INDONESIA DI SMK NEGERI 1 BATANG
TAHUN 2021)Created by :
DEWI SAFITRI ( 20170502089 )
Subject: | HIV AIDS SOSIALISASI PENCEGAHAN KESEHATAN | Alt. Subject : | HIV AIDS SOCIALIZATION PREVENTION HEALTH | Keyword: | Strategi Komunikasi Yayasan Aids Indonesia Sosialisasi Edukasi SMK Negeri 1 Batang
Pencegahan HIV dan AIDS |
Description:
Pandemi COVID-19 masih belum berakhir. Hal ini membawa perubahan dalam berbagai aspek kehidupan.
Organisasi non-profit Yayasan Aids Indonesia salah satu organisasi yang berusaha memyesuaikan diri dengan
pandemi yang terjadi. Kegiatan edukasi pencegahan penularan HIV dan AIDS yang sebelumnya dilakukan
sebelum pandemi harus mengalami perubahan strategi komunikasi karena pandemi. Hal tersebut dapat dilihat
dari kegiatan sosialisasi dalam edukasi pencegahan penularan HIV dan AIDS yang dilakukan Yayasan Aids
Indonesia ke SMK Negeri 1 Batang mengalami perubahan strategi komunikasi. Penelitian ini mengkaji tahapan
strategi komunikasi yang dilakukan Yayasan Aids Indonesia pada kegiatan sosialisasi pencegahan penularan
HIV dan AIDS. Dari mulai tahap persiapan dengan melakukan analisis dan riset, kemudian tahap perumusan
kebijakan, perencanaan program pelaksanaan, kegiatan komunikasi hingga tahap umpan balik dan evaluasi.
Tujuan penelitian adalah untuk mengetahui strategi komunikasi dan hambatan Yayasan Aids Indonesia dalam
sosialisasi edukasi pencegahan penularan HIV dan AIDS. Metode penelitian yang digunakan adalah
pendekatan kualitatif dengan studi kasus dengan melakukan wawancara kepada staff Coordinator Campaign
dan Fasilitator Yayasan Aids Indonesia serta satu siswa dari SMK Negeri 1 Batang. Hasil penelitian ditemukan
bahwa Yayasan Aids Indonesia melakukan strategi komunikasi dalam pelaksanaan kegiatan sosialisasi edukasi
pencegahan penularan HIV dan AIDS pada remaja. Dimulai dari tahap persiapan dengan melakukan analisis
dan riset, membuat kebijakan, perencanaan program pelaksanaan, dan saat kegiatan komunikasi. Sedangkan
dalam proses pasca kegaitan terdapat umpan balik yang disampaikan pihak SMK Negeri 1 Batang dan adanya
kegiatan evaluasi
Alt. Description
The COVID-19 pandemic is not over yet. This brings changes in various aspects of life. The non-profit
organization Aids Indonesia Foundation is one of the organizations trying to adapt to the current pandemic.
Educational activities to prevent HIV and AIDS transmission that were previously carried out before the
pandemic had to undergo a change in communication strategy due to the pandemic. This can be seen from the
socialization activities in education on the prevention of HIV and AIDS transmission conducted by the Aids
Indonesia Foundation to SMK Negeri 1 Batang experiencing a change in communication strategy. This study
examines the stages of the communication strategy carried out by the Aids Indonesia Foundation in the
socialization of the prevention of HIV and AIDS transmission. Starting from the preparation stage by
conducting analysis and research, then the policy formulation stage, implementation program planning,
communication activities to the feedback and evaluation stage. The purpose of the study was to determine the
communication strategies and barriers of the Indonesian Aids Foundation in the dissemination of education
on the prevention of HIV and AIDS transmission. The research method used is a qualitative approach with a
case study by conducting interviews with the staff of the Campaign Coordinator and Facilitator of the
Indonesian Aids Foundation and one student from SMK Negeri 1 Batang. The results of the study found that
the Indonesian Aids Foundation carried out a communication strategy in the implementation of educational
outreach activities to prevent HIV and AIDS transmission in adolescents. Starting from the preparation stage
by conducting analysis and research, making policies, planning implementation programs, and during
communication activities. Meanwhile, in the post-activity process, there was feedback from SMK Negeri 1
Batang and evaluation activities
Contributor | : |
- ERNA FEBRIANI, S.Si., M.Si
| Date Create | : | 07/12/2023 | Type | : | Text | Format | : | PDF | Language | : | Indonesian | Identifier | : | UEU-Undergraduate- 20170502089 | Collection ID | : | 20170502089 |
Source : Undergraduate Theses of Public Relations
Relation Collection: Fakultas Ilmu Komunikasi
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @2023 Perpustakaan Universitas Esa Unggul
Publication URL : https://digilib.esaunggul.ac.id/strategi-komunikasi-yayasan-aids-indonesia-dalamedukasi-pencegahan-penularan-hiv-dan-aids-pada-remajastudi-kasus-sosialisasi-hiv-dan-aids-yayasan-aids-indonesia-di-smk-negeri-1-batangtahun-2021-31190.html
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