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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 15/10/2018 15:36:47 • 268 Views
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA SUSU CAIR INDOMILK DI WILAYAH DAAN MOGOT JAKARTA BARATCreated by :
TIARA ( 201411002 )
| Subject: | PRODUK
PEMBELI
KUALITAS | | Alt. Subject : | PRODUCTS
BUYERS
QUALITY | | Keyword: | kualitas produk
harga
loyalitas
kepuasan pelanggan |
Description:
Penelitian ini bertujuan untuk mengetahui Pengaruh Kualitas Produk dan
Harga terhadap Loyalitas Melalui Kepuasan pelanggan sebagai variabel
Intervening pada Susu Cair Indomilk di wilayah Daan Mogot, Jakarta Barat.
Penelitian ini menggunakan Analisis Jalur. Sampel yang digunakan 150
responden, berdasarkan Purposive Sampling. Responden penelitian ini pelanggan
Susu Cair Indomilk di wilayah Daan Mogot, Jakarta Barat. Dari hasil penelitian
menunjukan bahwa Kualitas Produk berpengaruh positif dan signifikan terhadap
Kepuasan Pelanggan, Harga berpengaruh positif dan signifikan terhadap
Kepuasan Pelanggan, Kualitas Produk berpengaruh positif dan signifikan
terhadap Loyalitas, Harga berpengaruh positif dan sugnifikan terhadap Loyalitas,
dan Kepuasan pelanggan berpengaruh positif dan signifikan terhadap Loyalitas,
Kualitas Produk berpengaruh positif dan signifikan terhadap Loyalitas melalui
Kepuasan Pelanggan dan Harga berpengaruh positif dan signifikan terhadap
Loyalitas melalui Kepuasan Pelanggan
| Date Create | : | 15/10/2018 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-201411002 | | Collection ID | : | 201411002 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@perpustakaan Universitas Esa Unggul 2018
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-kualitas-produk-dan-harga-terhadap-loyalitas-melalui-kepuasan-pelanggan-sebagai-variabel-intervening-pada-susu-cair-indomilk-di-wilayah-daan-mogot-jakarta-barat-11541.html
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1. UEU-Undergraduate-11541-9.Bab2.Image.Marked.pdf - 525 KB
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3. UEU-Undergraduate-11541-11.Bab4.Image.Marked.pdf - 793 KB
4. UEU-Undergraduate-11541-12.Bab5.Image.Marked.pdf - 221 KB
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