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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 08/05/2018 13:46:36 • 1476 Views
PENGARUH KUALITAS PRODUK, DESAIN PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN LAPTOP LENOVO (STUDI KASUS DI WILAYAH DURI KOSAMBI, JAKARTA BARAT)Created by :
PUTRI YANTI ( 201411050 )
| Subject: | PRODUK
PEMASARAN
PELANGGAN | | Alt. Subject : | PRODUCTS
MARKETING
CUSTOMER | | Keyword: | kualitas produk
desain produk
harga
keputusan pembelian |
Description:
Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh Kualitas Produk, Desain Produk dan Harga terhadap Keputusan Pembelian Laptop Lenovo di Wilayah Duri Kosambi, Jakarta Barat. Teknik analisis data menggunakan Analisis Regresi Linier Berganda. Sampel yang diambil sebanyak 150 responden yakni seluruh orang yang pernah membeli dan menggunakan Laptop Lenovo. Penentuan sampel dengan teknik non probability sampling.
Berdasarkan hasil penelitian dapat disimpulkan bahwa (a) KualitasProduk berpengaruh positif dan Signifikan terhadap Keputusan Pembelian Laptop Lenovo (b) Desain Produk berpengaruh positif dan signifikan terhadap Keputusan Pembelian Laptop Lenovo (c) Hargaberpengaruh positif dan Signifikan terhadap Keputusan Pembelian Laptop Lenovo (d) Kualitas Produk, Desain Produk dan Harga berpengaruh positif secara bersama-sama terhadap Keputusan Pembelian Laptop Lenovo (e) Harga merupakan variabel dominan yang berpengaruh terhadap keputusan pembelian Laptop Lenovo di wilayah Duri Kosambi, Jakarta Barat.
| Date Create | : | 08/05/2018 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-201411050 | | Collection ID | : | 201411050 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@perpustakaan Universitas Esa Unggul 2018
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-kualitas-produk-desain-produk-dan-harga-terhadap-keputusan-pembelian-laptop-lenovo--studi-kasus-di-wilayah-duri-kosambi-jakarta-barat-10469.html
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- UEU-Undergraduate-10469-KATA PENGANTAR.Image.Marked.pdf - 296 KB
- UEU-Undergraduate-10469-ABSTRAK.Image.Marked.pdf - 211 KB
- UEU-Undergraduate-10469-DAFTAR ISI.Image.Marked.pdf - 218 KB
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- UEU-Undergraduate-10469-LAMPIRAN 1.Image.Marked.pdf - 375 KB
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- UEU-Undergraduate-10469-LAMPIRAN 5.Image.Marked.pdf - 212 KB
- UEU-Undergraduate-10469-LAMPIRAN 6.Image.Marked.pdf - 259 KB
- UEU-Undergraduate-10469-LAMPIRAN 7.Image.Marked.pdf - 363 KB
- UEU-Undergraduate-10469-BAB I.Image.Markedd.pdf - 569 KB
- UEU-Undergraduate-10469-DAFTAR PUSTAKA.Image.Markedd.pdf - 474 KB
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1. UEU-Undergraduate-10469-BABII.Image.Marked.pdf - 451 KB
2. UEU-Undergraduate-10469-BABIII.Image.Marked.pdf - 595 KB
3. UEU-Undergraduate-10469-BABIV.Image.Marked.pdf - 592 KB
4. UEU-Undergraduate-10469-BABV.Image.Marked.pdf - 230 KB
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