EMAIL: PASSWORD:
Front Office
UPT. PERPUSTAKAAN
Universitas Esa Unggul


Kampus Emas UEU - Jakarta Barat

Phone : 021-5674223, ext 282
Fax :
E-mail : library@esaunggul.ac.id
Website : http://library.esaunggul.ac.id

Support (Customer Service) :
perpus@esaunggul.ac.id








Welcome..guys!

Have a problem with your access?
Please, contact our technical support below:
LIVE SUPPORT


Astrid Chrisafi


Ayudya Tri Nardanti




! ATTENTION !

To facilitate the activation process, please fill out the member application form correctly and completely
Registration activation of our members will process up to max 24 hours (confirm by email). Please wait patiently

Still Confuse?
Please read our User Guide

Keyword
Mode
Expanded Search (for Free text search only)
 

UEU » Undergraduate Theses » Manajemen
Posted by syntizakkiyahbarid@gmail.com at 22/11/2018 15:19:31  •  206 Views


PENGARUH MOTIVASI HEDONIS TERHADAP PEMBELIAN IMPULSIF MELALUI SHOPPING LIFESTYLE SEBAGAI VARIABEL INTERVENING PADA TOKO ONLINE SHOPEE (STUDI KASUS PADA PEMBELI PRODUK DI TOKO ONLINE SHOPEE DI WILAYAH JAKARTA BARAT)

Created by :
NUR WAHYUDI ( 201411248 )



SubjectMOTIVASI
GAYA HIDUP
TOKO ONLINE
Alt. Subject MOTIVATION
LIFESTYLE
ONLINE STORES
Keywordmotivasi hedonis
shopping lifestyle
pembelian impulsif

Description:

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh Motivasi Hedonis Terhadap Pembelian Impulsif Melalui Shopping Lifestyle Sebagai Variabel Intervening Pada Pembeli di Toko Online Shopee di wilayah Jakarta Barat. Variabel independen terdiri atas Motivasi Hedonis. Sedangkan variabel dependen adalah Pembelian Impulsif. Serta Shopping Lifestyle sebagai variabel intervening. Teknik analisis data menggunakan Analisis Jalur. Sampel yang diambil sebanyak 95 responden yakni orang yang pernah membeli produk di Shopee. Penentuan sampel dengan teknik non probability sampling. Hasil dari penelitian ini menunjukkan bahwa (i) Motivasi Hedonis berpengaruh secara langsung terhadap Shopping Lifestyle; (ii) Motivasi Hedonis berpengaruh secara langsung terhadap Pembelian Impulsif; (iii) Shopping Lifestyle berpengaruh secara langsung terhadap Pembelian Impulsif; (iv) Motivasi Hedonis berpengaruh secara tidak langsung terhadap Pembelian Impulsif dengan Shopping Lifestyle sebagai variabel intervening.

Date Create:22/11/2018
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-201411248
Collection ID:201411248


Source :
Undergraduate Theses of Management

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@perpustakaan Universitas Esa Unggul 2018


Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-motivasi-hedonis-terhadap-pembelian-impulsif-melalui-shopping-lifestyle-sebagai-variabel-intervening-pada-toko-online-shopee-studi-kasus-pada-pembeli-produk-di-toko-online-shopee-di-wilayah-jakarta-barat-11900.html




[ Free Download - Free for All ]

  1.  UEU-Undergraduate-11900-COVER.Image.Marked.pdf - 140 KB
  2.  UEU-Undergraduate-11900-LEMBAR PENGESAHAN.Image.Marked.pdf - 330 KB
  3.  UEU-Undergraduate-11900-LEMBAR PERSETUJUAN.Image.Marked.pdf - 339 KB
  4.  UEU-Undergraduate-11900-KATA PENGANTAR.Image.Marked.pdf - 394 KB
  5.  UEU-Undergraduate-11900-ABSTRAK.Image.Marked.pdf - 303 KB
  6.  UEU-Undergraduate-11900-DAFTAR ISI.Image.Marked.pdf - 154 KB
  7.  UEU-Undergraduate-11900-DAFTAR TABEL.Image.Marked.pdf - 133 KB
  8.  UEU-Undergraduate-11900-DAFTAR GAMBAR.Image.Marked.pdf - 130 KB
  9.  UEU-Undergraduate-11900-DAFTAR LAMPIRAN.Image.Marked.pdf - 131 KB
  10.  UEU-Undergraduate-11900-DAFTAR PUSTAKA.Image.Marked.pdf - 524 KB
  11.  UEU-Undergraduate-11900-LAMPIRAN 1.Image.Marked.pdf - 480 KB
  12.  UEU-Undergraduate-11900-LAMPIRAN 2.Image.Marked.pdf - 336 KB
  13.  UEU-Undergraduate-11900-LAMPIRAN 3.Image.Marked.pdf - 278 KB
  14.  UEU-Undergraduate-11900-LAMPIRAN 4.Image.Marked.pdf - 583 KB
  15.  UEU-Undergraduate-11900-LAMPIRAN 5.Image.Marked.pdf - 382 KB
  16.  UEU-Undergraduate-11900-LAMPIRAN 6.Image.Marked.pdf - 616 KB
  17.  UEU-Undergraduate-11900-LAMPIRAN 7.Image.Marked.pdf - 346 KB
  18.  UEU-Undergraduate-11900-LAMPIRAN 8.Image.Marked.pdf - 427 KB
  19.  UEU-Undergraduate-11900-BAB I.Image.Marked.pdf - 602 KB

[ FullText Content - Please, register first ]

  1. UEU-Undergraduate-11900-BABII.Image.Marked.pdf - 811 KB
  2. UEU-Undergraduate-11900-BABIII.Image.Marked.pdf - 761 KB
  3. UEU-Undergraduate-11900-BABIV.Image.Marked.pdf - 923 KB
  4. UEU-Undergraduate-11900-BABV.Image.Marked.pdf - 316 KB

 10 Similar Document...

     No similar subject found !

 10 Related Document...






HELP US !
You can help us to define the exact keyword for this document by clicking the link below :

hedonis , impulsif , lifestyle , motivasi , motivasi hedonis , pembelian , pembelian impulsif , shopping , shopping lifestyle



POLLING

Bagaimana pendapat Anda tentang repository kami ?

Bagus Sekali
Baik
Biasa
Jelek
Mengecewakan




33411830


Visitors Today : 1
Total Visitor : 1962630

Hits Today : 16112
Total Hits : 33411830

Visitors Online: 1


Calculated since
16 May 2012

You are connected from 172.17.121.29
using CCBot/2.0 (https://commoncrawl.org/faq/)


UEU Digital Repository Feeds


Copyright © UEU Library 2012 - 2021 - All rights reserved.
Dublin Core Metadata Initiative and OpenArchives Compatible
Developed by Hassan