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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 24/03/2021 11:07:01 • 321 Views
PENGARUH CITRA MEREK, HARGA DAN PROMOSI TERHADAP INTENSI PEMBELIAN MOBIL TOYOTA AVANZA DI KUTABUMI TANGERANG.Created by :
Christoffer Pardosi ( 201511192 )
| Subject: | CITRA MEREK
HARGA
PROMOSI | | Alt. Subject : | BRAND IMAGE
PRICE
PROMOTION | | Keyword: | Citra Merek
Harga
Promosi
Intensi Pembelian |
Description:
Dan Promosi Terhadap Intensi Pembelian Mobil Toyota Avanza Di Kutabumi Tangerang. Jumlah sampel yang digunakan dalam penelitian ini sebanyak 100 kuesioner. Responden dalam penelitian ini adalah orang yang ingin membeli toyota avanza. Alat analisis yang digunakan dalam penelitian ini adalah analisis SEM (Structural Equation Model). Variabel independen terdiri atas Citra Merek, Harga Dan Promosi, variabel dependen terdiri atas Intensi Pembelian
Hasil penelitian ini menunjukkan bahwa Citra merek, harga, dan promosi berpengaruh bersama - sama secara positif dan signifikan terhadap intensi pembelian Toyota Avanza. Citra merek memiliki pengaruh paling dominan terhadap intensi pembelian (purchase intention) di Kutabumi Tangerang. Promosi berpengaruh signifikan terhadap Intensi pembelian. Harga berpengaruh signifikan terhadap Intensi Pembelian
| Contributor | : |
- Dr.Tantri Yanuar R.Syah.SE.,MSM
| | Date Create | : | 24/03/2021 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-201511192 | | Collection ID | : | 201511192 |
Source :
Undergraduate Theses of Economic Departement
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2021 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-citra-merek-harga-dan-promosi-terhadap-intensi-pembelian-mobil-toyota-avanza-di-kutabumi-tangerang-19454.html
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