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UEU » Undergraduate Theses » Manajemen Posted by [email protected] at 13/11/2019 16:01:46 • 456 Views
PENGARUH PRICE DISCOUNT, BONUS PACK, DAN IN-STORE DISPLAY TERHADAP KEPUTUSAN IMPULSE BUYING PADA KONSUMEN TRANSMART CARREFOUR TANGERANG CITY CENTERCreated by :
YUNI SOPHIYANI ( 201511244 )
Subject: | DISKON BONUS TRANSMART | Alt. Subject : | DISCOUNT BONUS TRANSMART | Keyword: | POTONGAN HARGA KONSUMEN |
Description:
Penelitian ini bertujuan untuk mnegetahui pengaruh price discount, bonus pack dan in store display terhadap keputusan impulse buying secara parsial maupun simultan. Penelitian dilakukan di Transmart Carrefour Tangerang City Center. Metode analisis data menggunakan analisis regresi linier berganda. Populasi adalah seluruh konsumen Transmart Carrefour dan sampel berjumlah 115 responden dengan teknik non-probability sampling yaitu accidental sampling. Metode pengumpulan data menggunakan kuisioner. Analisis data menggunakan bantuan program SPSS for windows release 16.0. Hasil penelitian menunjukan persamaan regresi Y = 3.807 + 0.220X1 + 0.253X2 + 0.661X3 . variabel price discount berpengaruh positif dan signifikan terhadap keputusan impulse buying dengan koefisien regresi 0,220 dan variabel bonus pack berpengaruh positif terhadap keputusan impulse buying dengan koefisien regresi 0,253 dan variabel in-store display berpengaruh positif terhadap keputusan impulse buying dengan koefisien regresi 0,661. Sementara itu variabel price discount, bonus pack dan in-store display berpengaruh terhadap keputusan impulse buying sebesar 70,5%.
Contributor | : |
- Abdurrahman,SKM.,M.M
| Date Create | : | 13/11/2019 | Type | : | Text | Format | : | PDF | Language | : | Indonesian | Identifier | : | UEU-Undergraduate-201511244 | Collection ID | : | 201511244 |
Source : Undergraduate Theses of Management
Relation Collection: Fakultas Ekonomi dan Bisnis
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @perpustakaan Universitas Esa Unggul 2019
Publication URL : https://digilib.esaunggul.ac.id/pengaruh-price-discount-bonus-pack-dan-instore-display-terhadap-keputusan-impulse-buying-pada-konsumen-transmart-carrefour-tangerang-city-center-13769.html
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