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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 13/11/2019 16:01:46  •  456 Views


PENGARUH PRICE DISCOUNT, BONUS PACK, DAN IN-STORE DISPLAY TERHADAP KEPUTUSAN IMPULSE BUYING PADA KONSUMEN TRANSMART CARREFOUR TANGERANG CITY CENTER

Created by :
YUNI SOPHIYANI ( 201511244 )



SubjectDISKON
BONUS
TRANSMART
Alt. Subject DISCOUNT
BONUS
TRANSMART
KeywordPOTONGAN
HARGA
KONSUMEN

Description:

Penelitian ini bertujuan untuk mnegetahui pengaruh price discount, bonus pack dan in store display terhadap keputusan impulse buying secara parsial maupun simultan. Penelitian dilakukan di Transmart Carrefour Tangerang City Center. Metode analisis data menggunakan analisis regresi linier berganda. Populasi adalah seluruh konsumen Transmart Carrefour dan sampel berjumlah 115 responden dengan teknik non-probability sampling yaitu accidental sampling. Metode pengumpulan data menggunakan kuisioner. Analisis data menggunakan bantuan program SPSS for windows release 16.0. Hasil penelitian menunjukan persamaan regresi Y = 3.807 + 0.220X1 + 0.253X2 + 0.661X3 . variabel price discount berpengaruh positif dan signifikan terhadap keputusan impulse buying dengan koefisien regresi 0,220 dan variabel bonus pack berpengaruh positif terhadap keputusan impulse buying dengan koefisien regresi 0,253 dan variabel in-store display berpengaruh positif terhadap keputusan impulse buying dengan koefisien regresi 0,661. Sementara itu variabel price discount, bonus pack dan in-store display berpengaruh terhadap keputusan impulse buying sebesar 70,5%.

Contributor:
  1. Abdurrahman,SKM.,M.M
Date Create:13/11/2019
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-201511244
Collection ID:201511244


Source :
Undergraduate Theses of Management

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@perpustakaan Universitas Esa Unggul 2019


Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-price-discount-bonus-pack-dan-instore-display-terhadap-keputusan-impulse-buying-pada-konsumen-transmart-carrefour-tangerang-city-center-13769.html




[ Free Download - Free for All ]

  1.  UEU-Undergraduate-13769-cover.Image.Marked.pdf - 154 KB
  2.  UEU-Undergraduate-13769-lembar keaslian.Image.Marked.pdf - 170 KB
  3.  UEU-Undergraduate-13769-pengesahan.Image.Marked.pdf - 211 KB
  4.  UEU-Undergraduate-13769-publikasi ilmiah.Image.Marked.pdf - 237 KB
  5.  UEU-Undergraduate-13769-lembar persetujuan.Image.Marked.pdf - 199 KB
  6.  UEU-Undergraduate-13769-abstrak.Image.Marked.pdf - 260 KB
  7.  UEU-Undergraduate-13769-kata pengantar.Image.Marked.pdf - 376 KB
  8.  UEU-Undergraduate-13769-daftar isi.Image.Marked.pdf - 166 KB
  9.  UEU-Undergraduate-13769-daftar pustaka.Image.Marked.pdf - 210 KB
  10.  UEU-Undergraduate-13769-lampiran 1.Image.Marked.pdf - 253 KB
  11.  UEU-Undergraduate-13769-lampiran 2.Image.Marked.pdf - 279 KB
  12.  UEU-Undergraduate-13769-lampiran 3 (30 responden).Image.Marked.pdf - 390 KB
  13.  UEU-Undergraduate-13769-lampiran 4 (150 responden).Image.Marked.pdf - 936 KB
  14.  UEU-Undergraduate-13769-lampiran 5 uji validitas.Image.Marked.pdf - 262 KB
  15.  UEU-Undergraduate-13769-bab1.Image.Marked.pdf - 541 KB

[ FullText Content - Please, register first ]

  1. UEU-Undergraduate-13769-bab2.Image.Marked.pdf - 414 KB
  2. UEU-Undergraduate-13769-bab3.Image.Marked.pdf - 353 KB
  3. UEU-Undergraduate-13769-bab4.Image.Marked.pdf - 507 KB
  4. UEU-Undergraduate-13769-bab5.Image.Marked.pdf - 208 KB
  5. UEU-Undergraduate-13769-bab6.Image.Marked.pdf - 152 KB

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