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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 30/03/2020 15:08:45  •  381 Views


PENGARUH CORPORATE SOCIAL RESPONSIBILITY DAN ELECTRONIC WORD OF MOUTH TERHADAP CUSTOMER LOYALTY MELALUI CORPORATE IMAGE SEBAGAI VARIABEL INTERVENING PADA KONSUMEN PRODUK-PRODUK KELUARAN PT. COCA COLA AMATIL INDONESIA DI WILAYAH JAKARTA BARAT

Created by :
NOVI INDAH LESTARI ( 201511307 )



SubjectINDUSTRI
KEMASAN
PROGRAM
Alt. Subject INDUSTRY
PACKAGING
PROGRAM
KeywordCORPORATE IMAGE
CUSTOMER ROYALTY
MINUMAN

Description:

Penelitian ini bertujuan untuk mengetahui pengaruh corporate social responsibility dan electronic word of mouth terhadap customer loyalty pada konsumen produk-produk keluaran PT. Coca Cola Amatil Indonesia di wilayah Jakarta Barat dengan corporate image sebagai variabel intervening. Variabel independen dalam penelitian ini terdiri dari corporate social responsibility dan electronic word of mouth, customer loyalty sebagai variabel dependen dan corporate image sebagai variabel intervening. Hasil penelitian ini menunjukan bahwa corporate social responsibility tidak berpengaruh terhadap customer loyalty, electronic word of mouth dan corporate image berpengaruh positif dan signifikan terhadap customer loyalty. Corporate image menjadi variabel intervening dalam hubungan tidak langsung antara pengaruh corporate social responsibility terhadap customer loyalty dan corporate image dalam hubungan antara electronic word of mouth terhadap customer loyalty secara tidak langsung nilainya tidak lebih besar dari pengaruh langsungnya.

Contributor:
  1. Jul Aidil Fadli,S.E.,B.B.A.(Hons),M.Sc
Date Create:30/03/2020
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-201511307
Collection ID:201511307


Source :
Undergraduate Theses of Management

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@Perpustakaan Universitas Esa Unggul 2020


Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-corporate-social-responsibility-dan-electronic-word-of-mouth-terhadap-customer-loyalty-melalui-corporate-image-sebagai-variabel-intervening-pada-konsumen-produkproduk-keluaran-pt-coca-cola-amatil-indonesia-di-wilayah-jakarta-barat-15144.html




[ Free Download - Free for All ]

  1.  UEU-Undergraduate-15144-COVER.Image.Marked.pdf - 279 KB
  2.  UEU-Undergraduate-15144-PERSETUJUAN.Image.Marked.pdf - 211 KB
  3.  UEU-Undergraduate-15144-PERNYATAAN KEASLIAN.Image.Marked.pdf - 357 KB
  4.  UEU-Undergraduate-15144-PENGESAHAN.Image.Marked.pdf - 438 KB
  5.  UEU-Undergraduate-15144-PERNYATAAN PERSETUJUAN PUBLIKASI.Image.Marked.pdf - 268 KB
  6.  UEU-Undergraduate-15144-ABSTRAK.Image.Marked.pdf - 151 KB
  7.  UEU-Undergraduate-15144-UCAPAN TERIMAKASIH.Image.Marked.pdf - 589 KB
  8.  UEU-Undergraduate-15144-DAFTAR ISI.Image.Marked.pdf - 478 KB
  9.  UEU-Undergraduate-15144-DAFTAR TABEL.Image.Marked.pdf - 264 KB
  10.  UEU-Undergraduate-15144-DAFTAR GAMBAR.Image.Marked.pdf - 262 KB
  11.  UEU-Undergraduate-15144-DAFTAR PUSTAKA.Image.Marked.pdf - 454 KB
  12.  UEU-Undergraduate-15144-LAMPIRAN 1.Image.Marked.pdf - 267 KB
  13.  UEU-Undergraduate-15144-LAMPIRAN 2.Image.Marked.pdf - 526 KB
  14.  UEU-Undergraduate-15144-LAMPIRAN 3.Image.Marked.pdf - 293 KB
  15.  UEU-Undergraduate-15144-LAMPIRAN 4.Image.Marked.pdf - 566 KB
  16.  UEU-Undergraduate-15144-LAMPIRAN 5.Image.Marked.pdf - 2602 KB
  17.  UEU-Undergraduate-15144-LAMPIRAN 6.Image.Marked.pdf - 881 KB
  18.  UEU-Undergraduate-15144-LAMPIRAN 7.Image.Marked.pdf - 341 KB
  19.  UEU-Undergraduate-15144-BABI.Image.Marked.pdf - 416 KB

[ FullText Content - Please, register first ]

  1. UEU-Undergraduate-15144-BABII.Image.Marked.pdf - 707 KB
  2. UEU-Undergraduate-15144-BABIII.Image.Marked.pdf - 706 KB
  3. UEU-Undergraduate-15144-BABIV.Image.Marked.pdf - 1164 KB
  4. UEU-Undergraduate-15144-BABV.Image.Marked.pdf - 521 KB
  5. UEU-Undergraduate-15144-BABVI.Image.Marked.pdf - 275 KB

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CORPORATE , CORPORATE IMAGE , CUSTOMER , CUSTOMER ROYALTY , IMAGE , MINUMAN , ROYALTY



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