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UEU » Undergraduate Theses » Manajemen
Posted by annisa0546@yahoo.com at 28/07/2020 11:29:44  •  22 Views


PENGARUH COUNTRY OF ORIGIN, BRAND IMAGE, DAN HARGA TERHADAP PURCHASE INTENTION PADA PRODUK UNIQLO

Created by :
SINTA MUTIARA ( 20160101045 )



SubjectCITRA MEREK
Alt. Subject BRAND IMAGE
KeywordPURCHASE INTENTION
BRAND IMAGE

Description:

Penelitian ini bertujuan untuk mengetahui pengaruh country of origin, brand image, dan harga terhadap purchase intention pada produk Uniqlo. Populasi dalam penelitian ini adalah seluruh orang yang mengetahui brand Uniqlo yang berdomisili Jakarta Barat. Sampel dalam penelitian ini diambil dengan menggunakan Metode Non Probability Sampling dengan menggunakan teknik pengambilan sampel Purposive Sampling sebanyak 100 responden. Metode analisis yang digunakan adalah analisis regresi linear berganda untuk mengetahui pengaruh langsung dan tidak langsung antar variabel. Hasil penelitian dalam penelitian ini menunjukkan bahwa country of origin, brand image dan harga secara bersama-sama berpengaruh positif dan signifikan terhadap purchase intention, country of origin tidak berpengaruh signifikan terhadap purchase intention, brand image tidak berpengaruh signifikan terhadap purchase intention, dan harga berpengaruh positif dan signifikan terhadap purchase intention.

Contributor:
  1. Prof. Benny Gunawan, Msc
Date Create:28/07/2020
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-20160101045
Collection ID:20160101045


Source :
Undergraduate Theses of Economic Departement

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2020 Perpustakaan Universitas Esa Unggul


Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-country-of-origin-brand-image-dan-harga-terhadap-purchase-intention-pada-produk-uniqlo-15562.html




[ Free Download - Free for All ]

  1.  UEU-Undergraduate-15562-1. COVER.Image.Marked.pdf - 223 KB
  2.  UEU-Undergraduate-15562-2. HALAMAN PERNYATAAN KEASLIAN.Image.Marked.pdf - 201 KB
  3.  UEU-Undergraduate-15562-3. HALAMAN PENGESAHAN.Image.Marked.pdf - 245 KB
  4.  UEU-Undergraduate-15562-5. HALAMAN PERNYATAAN PUBLIKASI.Image.Marked.pdf - 270 KB
  5.  UEU-Undergraduate-15562-PERSETUJUAN.Image.Marked.pdf - 278 KB
  6.  UEU-Undergraduate-15562-4. UCAPAN TERIMA KASIH.Image.Marked.pdf - 539 KB
  7.  UEU-Undergraduate-15562-6. ABSTRAK.Image.Marked.pdf - 211 KB
  8.  UEU-Undergraduate-15562-7. DAFTAR ISI.Image.Marked.pdf - 377 KB
  9.  UEU-Undergraduate-15562-BAB I.Image.Marked.pdf - 373 KB
  10.  UEU-Undergraduate-15562-DAFTAR REFERENSI.Image.Marked.pdf - 328 KB
  11.  UEU-Undergraduate-15562-LAMPIRAN-LAMPIRAN.Image.Marked.pdf - 728 KB

[ FullText Content - Please, register first ]

  1. UEU-Undergraduate-15562-BABII.Image.Marked.pdf - 485 KB
  2. UEU-Undergraduate-15562-BABIII.Image.Marked.pdf - 530 KB
  3. UEU-Undergraduate-15562-BABIV.Image.Marked.pdf - 636 KB
  4. UEU-Undergraduate-15562-BABVI.Image.Marked.pdf - 327 KB
  5. UEU-Undergraduate-15562-BABV.Image.Marked.pdf - 223 KB

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BRAND , BRAND IMAGE , IMAGE , INTENTION , PURCHASE , PURCHASE INTENTION



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