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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 21/07/2020 11:02:57 • 550 Views
ANALISIS PERBANDINGAN KEPUTUSAN PENGGUNAAN E-WALLET GOPAY DAN OVO BERDASARKAN ELECTRONIC WORD OF MOUTH, PERSEPSI MANFAAT, DAN KEPERCAYAANCreated by :
ATIQ AFAFYANTORO ( 20160101085 )
| Subject: | PERBANDINGAN
PENGGUNA
PERSEPSI | | Alt. Subject : | COMPARISON
USER
PERCEPTION | | Keyword: | Electronic Word Of Mouth
Persepsi Manfaat
Kepercayaan
Keputusan Penggunaan |
Description:
Tujuan penelitian ini adalah untuk mengetahui perbedaan keputusan penggunaan e-wallet GoPay dan OVO berdasarkan electronic word of mouth, persepsi manfaat, dan kepercayaan. Populasi penelitian adalah seluruh konsumen yang pernah menggunakan e-wallet GoPay atau OVO serta pernah melihat sistus jejaring sosial GoPay atau OVO. Penelitian ini dilakukan di Jakarta Barat dengan jumlah sampel sebanyak 216, masing-masing 108 pengguna GoPay dan 108 pengguna OVO. Penelitian ini menggunakan metode analisis diskriminan. Hasil penelitian menunjukkan bahwa terdapat perbedaan keputusan penggunaan e-wallet GoPay dan OVO yang ditinjau dari variabel electronic word of mouth, persepsi manfaat, dan kepercayaan. Indikator yang dominan membedakan keputusan penggunaan e-wallet GoPay dan OVO adalah effectiveness yang termasuk dalam variabel persepsi manfaat
| Contributor | : |
- Dr.Eka Bertuah,S.E.,M.M.
| | Date Create | : | 21/07/2020 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20160101085 | | Collection ID | : | 20160101085 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2020 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/analisis-perbandingan-keputusan-penggunaan-ewallet-gopay-dan-ovo-berdasarkan-electronic-word-of-mouth-persepsi-manfaat-dan-kepercayaan-15515.html
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