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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 11/01/2021 15:07:30  •  267 Views


ANALISIS PENGARUH COUNTRY OF ORIGIN DAN PERCEIVED QUALITY TERHADAP KEPUTUSAN PEMBELIAN PADA PENGGUNA KAMERA MIRRORLESS SONY ALPHA MELALUI MINAT BELI (STUDI PENGGUNA KAMERA MIRRORLESS SONY ALPHA)

Created by :
WISNU GUSTI DEMAWAN ( 20160101134 )



SubjectNEGARA ASAL
KUALITAS DIPERCAYA
KEPUASAN PEMBELI
Alt. Subject COUNTRY OF ORIGIN
RELIABLE QUALITY
BUYER SATISFACTION
KeywordCountry Of Origin
Perceived Quality
Minat Beli
Keputusan Pembelian Sony Alpha

Description:

Penelitian ini bertujuan untuk mengetahui pengaruh Pengaruh Country Of Origin Dan Perceived Quality Terhadap Keputusan Pembelian Pada Pengguna Kamera Mirrorless Sony Alpha Melalui Minat Beli. Variabel Independen terdiri atas Country Of Origin dan Perceived Quality, variabel dependen adalah Keputusan Pembelian, dan variabel Intervening adalah Minat Beli. Penelitian ini dilakukan pada konsumen yang sudah membeli dan menggunakan kamera Sony Alpha. Sampel yang digunakan adalah sebanyak 145 responden dengan teknik pengambilan sampel yaitu purposive sampling. Jenis penelitian ini adalaha asosiatif yang bersifat kausal dan metode yang digunakan dalam penelitian ini adalah Analisis Jalur (Path Analysis). Hasil penelitian menunjukan bahwa country of origin, perceived quality berpengaruh secara signifikan terhadap minat beli, dan country of origin tidak berpengaruh secara signifikan terhadap keputusan pembelian sedangkan perceived quality, minat beli berpengaruh secara signifikan terhadap keputusan pembelian. Minat beli berhasil menjadi variabel intervening bagi country of origin karena tidak terdapat pengaruh langsung antara country of origin terhadap keputusan pembelian

Contributor:
  1. RA Nurlinda, S.E., M.M
Date Create:11/01/2021
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-20160101134
Collection ID:20160101134


Source :
Undergraduate Theses of Economic Departement

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2021 Perpustakaan Universitas Esa Unggul


Publication URL :
https://digilib.esaunggul.ac.id/analisis-pengaruh-country-of-origin-dan-perceived-quality-terhadap-keputusan-pembelian-pada-pengguna-kamera-mirrorless-sony-alpha-melalui-minat-belistudi-pengguna-kamera-mirrorless-sony-alpha-17792.html




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  1.  UEU-Undergraduate-17792-COVER.Image.Marked.pdf - 198 KB
  2.  UEU-Undergraduate-17792-HALAMAN PENGESAHAN.Image.Marked.pdf - 234 KB
  3.  UEU-Undergraduate-17792-HALAMAN PUBLIKASI.Image.Marked.pdf - 257 KB
  4.  UEU-Undergraduate-17792-HALAMAN PERSETUJUAN.Image.Marked.pdf - 313 KB
  5.  UEU-Undergraduate-17792-HALAMAN KEASLIAN.Image.Marked.pdf - 194 KB
  6.  UEU-Undergraduate-17792-ABSTRAK.Image.Marked.pdf - 143 KB
  7.  UEU-Undergraduate-17792-ABSTRACT.Image.Marked.pdf - 142 KB
  8.  UEU-Undergraduate-17792-KATA PENGANTAR.Image.Marked.pdf - 174 KB
  9.  UEU-Undergraduate-17792-DAFTAR ISI.Image.Marked.pdf - 230 KB
  10.  UEU-Undergraduate-17792-DAFTAR TABEL.Image.Marked.pdf - 194 KB
  11.  UEU-Undergraduate-17792-DAFTAR GAMBAR.Image.Marked.pdf - 187 KB
  12.  UEU-Undergraduate-17792-DAFTAR REFERENSI.Image.Marked.pdf - 212 KB
  13.  UEU-Undergraduate-17792-LAMPIRAN.Image.Marked.pdf - 1917 KB
  14.  UEU-Undergraduate-17792-BABI.Image.Marked.pdf - 370 KB

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  1. UEU-Undergraduate-17792-BABII.Image.Marked.pdf - 448 KB
  2. UEU-Undergraduate-17792-BABIII.Image.Marked.pdf - 461 KB
  3. UEU-Undergraduate-17792-BABIV.Image.Marked.pdf - 699 KB
  4. UEU-Undergraduate-17792-BABV.Image.Marked.pdf - 254 KB
  5. UEU-Undergraduate-17792-BABVI.Image.Marked.pdf - 235 KB

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Alpha , Beli , Country , Country Of Origin , Keputusan , Keputusan Pembelian Sony Alpha , Minat , Minat Beli , Of , Origin , Pembelian , Perceived , Perceived Quality , Quality , Sony



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