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UEU » Undergraduate Theses » Public Relation
Posted by [email protected] at 17/10/2022 10:58:08 • 750 Views
STRATEGI DAN TEKNIK NEGOSIASI SALES PT BUKIT SURYA MAS DALAM PENJUALAN PEWARNA PLASTIK UNTUK KEMASAN MIE INSTAN KE PT INDOFOOD CBP SUKSES MAKMURCreated by :
STEVEN ( 20170502180 )
| Subject: | STRATEGI NEGOSIASI
SALES
PEWARNA PLASTIK | | Alt. Subject : | NEGOTIATION STRATEGY
SALES
PLASTIC DYES | | Keyword: | Strategi Negosiasi
Sales
Pewarna Plastik |
Description:
Strategi dan teknik negosiasi PT. Bukit Surya Mas dalam melakukan penjualan
bahan pewarna plastik untuk kemasan mie instan ke PT. Indofood CBP Sukses Makmur.
Tujuan penelitian ini yaitu untuk mengetahui strategi yang dilakukan PT BSM dalam
melakukan penjualan berdasarkan teknik dan strategi negosisasi yang dilakukan.
Metode penelitian yang dilakukan menggunakan pendekatan kualitatif dan melakukan
wawancara terhadap key informan dari pihak PT BSM yaitu Bapak Hendrawan Susanto
dan Albert D. Timotius serta tambahan informan yaitu Daniel Bunardi pada divisi sales
dan pihak purchasing dari pihak PT. Indofood CBP Sukses Makmur yaitu Ibu Nisrina.
Hasil penelitian menunjukan bahwa strategi yang dilakukan oleh sales PT BSM dengan
strategi win-win, win-lose, lose-lose dan lose-win, sementara strategi win-win paling
banyak digunakan, teknik negosiasi terdapat 5 tahapan yaitu mencari, merencanakan,
penyampaian, umpan balik dan evaluasi, Teknik tersebut sangat berpengaruh besar
dalam menentukan kesepakatan
| Contributor | : |
- Dr. FAJARINA, S.I.P, M.Si
| | Date Create | : | 17/10/2022 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20170502180 | | Collection ID | : | 20170502180 |
Source :
Undergraduate Theses of Communication
Relation Collection:
Fakultas Ilmu Komunikasi
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2022 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/strategi-dan-teknik-negosiasi-sales-pt-bukit-surya-mas-dalam-penjualan-pewarna-plastik-untuk-kemasan-mie-instan-ke-pt-indofood-cbp-sukses-makmur-26562.html
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