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UEU » Undergraduate Theses » Public Relation
Posted by [email protected] at 17/10/2022 10:58:08  •  959 Views


STRATEGI DAN TEKNIK NEGOSIASI SALES PT BUKIT SURYA MAS DALAM PENJUALAN PEWARNA PLASTIK UNTUK KEMASAN MIE INSTAN KE PT INDOFOOD CBP SUKSES MAKMUR

Created by :
STEVEN ( 20170502180 )



SubjectSTRATEGI NEGOSIASI
SALES
PEWARNA PLASTIK
Alt. Subject NEGOTIATION STRATEGY
SALES
PLASTIC DYES
KeywordStrategi Negosiasi
Sales
Pewarna Plastik

Description:

Strategi dan teknik negosiasi PT. Bukit Surya Mas dalam melakukan penjualan bahan pewarna plastik untuk kemasan mie instan ke PT. Indofood CBP Sukses Makmur. Tujuan penelitian ini yaitu untuk mengetahui strategi yang dilakukan PT BSM dalam melakukan penjualan berdasarkan teknik dan strategi negosisasi yang dilakukan. Metode penelitian yang dilakukan menggunakan pendekatan kualitatif dan melakukan wawancara terhadap key informan dari pihak PT BSM yaitu Bapak Hendrawan Susanto dan Albert D. Timotius serta tambahan informan yaitu Daniel Bunardi pada divisi sales dan pihak purchasing dari pihak PT. Indofood CBP Sukses Makmur yaitu Ibu Nisrina. Hasil penelitian menunjukan bahwa strategi yang dilakukan oleh sales PT BSM dengan strategi win-win, win-lose, lose-lose dan lose-win, sementara strategi win-win paling banyak digunakan, teknik negosiasi terdapat 5 tahapan yaitu mencari, merencanakan, penyampaian, umpan balik dan evaluasi, Teknik tersebut sangat berpengaruh besar dalam menentukan kesepakatan

Contributor:
  1. Dr. FAJARINA, S.I.P, M.Si
Date Create:17/10/2022
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-20170502180
Collection ID:20170502180


Source :
Undergraduate Theses of Communication

Relation Collection:
Fakultas Ilmu Komunikasi

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2022 Perpustakaan Universitas Esa Unggul


Publication URL :
https://digilib.esaunggul.ac.id/strategi-dan-teknik-negosiasi-sales-pt-bukit-surya-mas-dalam-penjualan-pewarna-plastik-untuk-kemasan-mie-instan-ke-pt-indofood-cbp-sukses-makmur-26562.html




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Negosiasi , Pewarna , Pewarna Plastik , Plastik , Sales , Strategi , Strategi Negosiasi



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