PENGARUH KEPERCAYAAN, KUALITAS INFORMASI TERHADAP KEPUTUSAN PEMBELIAN MELALUI KEMUDAHAN PADA SITUS JUAL BELI ONLINE

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UEU » Scientific Articles » Manajemen
Posted by [email protected] at 23/08/2019 16:08:31 • 717 Views

PENGARUH KEPERCAYAAN, KUALITAS INFORMASI TERHADAP KEPUTUSAN PEMBELIAN MELALUI KEMUDAHAN PADA SITUS JUAL BELI ONLINE

Created by :
ARI ANGGARANI WINADI PRASETYONING TYAS, SE. MM. ( 201030159 )
NINA NURHASANAH SE, MM

Subject:	BISNIS BISNIS ONLINE
Alt. Subject :	BUSINESS ONLINE BUSINESS
Keyword:	TOKOPEDIA

Description:

This study aimed to determine the effect trust, information quality on customer buying decision through perceive ease of use on online shop site The variables examined is the trust, information quality on customer buying decision through perceive ease of use. In this study consisted of independent variables of trust, information quality. Dependent variable is customer buying decision and Intervening variable is perceive ease of use. The population in this study is the overall Consumers who have used and made purchases at the online shop selling Tokopedia and the number is not known for certain. Samplesin this research are 150 respondent with the method of hair sampling. The sampling method used is purposive sampling technique. Data analysis method used in this research is the Path Analysis. The results showed that the trust has a positive and significant direct impact on perceive ease of use, information quality has a positive and significant direct impact on perceive ease of usecustomer of Tokopedia. Trust has a positive and significant direct impact on customer buying decision, information quality has a positive and significant direct impact on customer buying decision, perceive ease of use has a positive and significant direct impact on customer buying decision.Trust has a indirect impact on customer buying decision through perceive ease of use customer of Tokopedia. Information quality has a indirect impact on customer buying decision through perceive ease of use customer of Tokopedia.

Date Create	:	00/00/0000
Type	:	Text
Format	:	PDF
Language	:	Indonesian
Identifier	:	UEU-Article-5_0133
Collection ID	:	5_0133

Source :
Artikel Ilmiah

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2019 Perpustakaan Universitas Esa Unggul

Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-kepercayaan-kualitas-informasi-terhadap-keputusan-pembelian-melalui-kemudahan-pada-situs-jual-beli-online-13227.html

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