SELFMONITORING, MATERIALISTM, ON INVOLVEMENT OF FASHION CLOTHER AND MOBILE
PHONEPURCHASE INVOLVEMENT

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UEU » Journal » Magister Manajemen
Posted by [email protected] at 20/10/2017 10:19:15 • 989 Views

SELFMONITORING, MATERIALISTM, ON INVOLVEMENT OF FASHION CLOTHER AND MOBILE PHONEPURCHASE INVOLVEMENT

Created by :
Endang Ruswanti ( [email protected] )
Moehammad Unggul Januarko Nia Puspita Hapsari

Subject:	SELF-MONITORING MATERIALISM PURCHASE INVOLVEMENT
Alt. Subject :	SELF-MONITORING MATERIALISM PURCHASE INVOLVEMENT
Keyword:	SELF-MONITORING MATERIALISM PURCHASE INVOLVEMENT

Description:

The research problem yet many manufacturers use marketing strategies through personality traits, through the personality of the product can be customized. This study aims to examine self-monitoring,materialistic and involvement of purchase. Respondents aged 23-25 years amounted to 327 concisting of office employees. In the form of survey research methods, analytical tools used Structural Equation Modeling with Amos. indicat The second person who has a materialistic nature likely to engage purchases means that individuals have sufficient property also enjoys and mainly involved the purc monitoring dipakai.Ketiga purchase involvement, they like to keep changing views affect goods purchased. Managerial implications to understanding the properties of consumers, manufacturers are more innovation makes fas spend more money for future studies further expand the respondents to be generalized.

Date Create	:	20/10/2017
Type	:	Text
Format	:	PDF
Language	:	Indonesian
Identifier	:	UEU-Journal-11_0001
Collection ID	:	11_0001

Source :
International Journal of Current Research Vol. 8, Issue, 09, pp.38308-38313, September, 2016

Relation Collection:
Fakultas Ekonomi Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2017 Perpustakaan Esa Unggul

Publication URL :
https://digilib.esaunggul.ac.id/selfmonitoring-materialistm-on-involvement-of-fashion-clother-and-mobilephonepurchase-involvement-9393.html

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