EFFECT PRODUCT QUALITY, PRICE PERCEPTION, CUSTOMER SATISFACTION BATIK BETAWI LOYALTY IN JAKARTA

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UEU » Journal » Jurnalistik
Posted by [email protected] at 01/10/2019 13:58:39 • 846 Views

EFFECT PRODUCT QUALITY, PRICE PERCEPTION, CUSTOMER SATISFACTION BATIK BETAWI LOYALTY IN JAKARTA

Created by :
Moehammad Unggul Januarko ( U216077777 )
Bugi Satrio Adiwibowo Medina Diyah Kusumawati

Subject:	PEMASARAN PROMOSI MEREK
Alt. Subject :	BRAND MARKETING PROMOTION
Keyword:	PRICE PERCEPTION PRODUCT QUALITY BATIK BETAWI

Description:

The problem of research is that batik Betawi batik classified as newly developed in the capital, thus whether batik Betawi has a strong brand loyalty. Researchers will test brand loyalty through customer satisfaction because of some researchers have contradictory research results. The Betawi Batik motif is more focused on Betawi culture which is influenced by Arabic, Indian, Dutch, and Chinese culture. Ancient Batik Betawi motif is divided into several types, namely Ondel-ondel, Nusa Coconut, Ciliwung, Rasamala, and Salakanegara.Berbeda with motif batik Cirebon, Solo and Yogyakarta which has long been developed.Respondents of this study amounted to 125 people. While research methods through surveys, using SEM analysis tool. The results showed that product quality has no effect on consumer satisfaction but consumer satisfaction influences on brand loyalty batik betawi.

Date Create	:	01/10/2019
Type	:	Text
Format	:	PDF
Language	:	Indonesian
Identifier	:	UEU-Journal-11_0062
Collection ID	:	11_0062

Source :
Artikel Jurnal

Relation Collection:
Fakultas Ilmu Komunikasi

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2019 Perpustakaan Universitas Esa Unggul

Publication URL :
https://digilib.esaunggul.ac.id/effect-product-quality-price-perception-customer-satisfaction-batik-betawi-loyalty-in-jakarta-13548.html

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