SELF-ESTEEM AND CELEBRITY WORSHIP IN SOCIAL NETWORK BOLLYWOOD MANIA CLUB INDONESIA MEMBERS IN JAKARTA

The purpose of this study was to determine the relationship of self-esteem with celebrity worship on members of social network Bollywood Mania Club Indonesia (BMCI). Use of the Internet results in such groups transcending national and geographical boundaries communities. Hence sustained celebrity worship within outside microcommunities might not be as prevalent in the next generation of middle-aged consumers. Population and sample in this study are members of BMCI in Jakarta, which amounted to 250 people. The sampling technique used in this study is the probability sampling. This research is a correlational-quantitative with Pearson product moment correlation test. Results showed there are relationships between self-esteem with celebrity worship in BMCI members in Jakarta, where the significance value of 0.000 (p> 0.05). This means that self-esteem affects celebrity worship BMCI members of Bollywood. The relationship is in a negative direction. When members of BMCI has high self-esteem, they will be able to control their emotions, able to evaluate so they would be able to love their idol naturally or it can be said that these individuals are experiencing low celebrity worship. Moreover, when members of BMCI has low self-esteem, when they experience problems, they were less able to control their emotions, he less able to evaluate the situation or problems on themselves, so it tend to seek comfort outside the family by loving their idol excessive or unreasonable, in other words, the individual is experiencing a high celebrity worship.

1.  UEU-Journal-14661-11_0129.pdf - 341 KB

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