MASKOT ASIAN GAMES 2018 SEBAGAI SEBUAH BRAND DAN PEMANFAATAN MEDIA SOSIAL DALAM MEMPERKUAT BRAND

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UEU » Journal » Public Relation
Posted by [email protected] at 19/05/2021 12:00:55 • 519 Views

MASKOT ASIAN GAMES 2018 SEBAGAI SEBUAH BRAND DAN PEMANFAATAN MEDIA SOSIAL DALAM MEMPERKUAT BRAND

Created by :
Paundra Jhalugilang ( 0301038804 )

Subject:	PROMOSI SIMBOL ACARA
Alt. Subject :	PROMOTIONS SYMBOL EVENT
Keyword:	brand maskot media sosial

Description:

The Asian Games 2018 mascots called Bhin Bhin, Atung and Kaka were not only used as promotional tools to strengthen Asian Games 2018�s brand, but have emerged as a brand itself. This writing aims to explain that mascots do not only function as a symbol or gimmick, but possessing their own identity, characteristics, benefits either functionally or emotionally, and even values just like a regular product. Social media was also utilized to strengthen the Asian Games 2018 mascots to become more alive, interactive, in order to establish a strong association and liked by the public. A variety of activities were also held to increase the popularity of the three mascots through social media. These had actually made an impact on the business, such as the sales of merchandises up to strengthening the Asian Games 2018 brand itself.

Date Create	:	19/05/2021
Type	:	Text
Format	:	pdf
Language	:	Indonesian
Identifier	:	UEU-Journal-11_1257
Collection ID	:	11_1257

Source :
Jurnal Komunikologi Volume 15 Nomor 2, September 2018

Relation Collection:
Fakultas Ilmu Komunikasi

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2021 Perpustakaan Universitas Esa Unggul

Publication URL :
https://digilib.esaunggul.ac.id/maskot-asian-games-2018-sebagai-sebuah-brand-dan-pemanfaatan-media-sosial-dalam-memperkuat-brand-20040.html

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